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Dan’s Blog

If you're not entirely sure what a rebrand is, I suggest you take a look at Lia's article, but I thought I would explain why we chose to go through this challenging and time-consuming process. If I were to start the business from today I would never have chosen the name Strategy Plus. As it's hard to say over the phone, has a poor email address and, quite frankly. it has no character.

Congrats! You have a website, you may have had it for some time and yet you're still not sure if it's working as well as it could. You might even know that that there's thousands of visits but very little leads. Or maybe you used to get leads but have slowly decreased  over time. I know there may be a thousand reasons as to why your website is performing the way it is. This article is to give you three tools to help you understand if there is an issue, what is the issue and even if your website isn't converting visitors into leads and how to chase after them even after they left your site.

Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

How time flies! Sometimes it's only birthdays when you look back and reminisce. As it's 20 years since we started building websites, I thought it would be good to do just that with the help of WayBack Machine. My Dad created Strategy Plus helping big businesses venture in to new markets back in the 90's. Businesses like Knight Frank needed websites in foreign languages for new offices in places such as Prague. My Dad went on the hunt to find somebody called a web developer. This is how Cristian joined the business and started to build websites in 1997!

2001

This was arguably the biggest year for Strategy Plus as I gradated from University and joined the family business! Take a look at the first SP homepage I could find dated back to 2001. Unlike today's websites, this homepage had a couple of flash files with moving images. This was all pretty advanced back then and I still like the simplicity of it. Strategy Plus Homepage Web Design 2001

[caption id="attachment_3297" align="alignnone" width="625"]Patience The phrase Persistence Pays Off typed on a piece of paper and pinned to a cork notice board[/caption] Having started my own personal blog last month with such vigour, the Christmas break and house move came at the wrong time. Then there's the new year with two new starters in the business, where am I going to find the time to continue what I started?

Twitter - Is it really worth the effort I’ll be honest, I’ve never been a big fan of Twitter. I much prefer to use other social media platforms, such as Facebook and LinkedIn. However, I'm not a complete fool and realise there are many active users on Twitter and as mentioned in my previous blog, you should always go where your audience go.  Therefore I tried to help my team by actively getting involved in a couple of our Twitter accounts e.g. Strategy Plus . After a month of having daily input, posting various different types of content and interacting with other Tweets. I found it hard to believe that there had been very little engagement. Even with a couple of thousand existing followers and by including relevant hashtags, other account handles etc.

Skype vs face to face I was involved in two meetings this week, where a lot of time and cost was wasted. This was due to people not being familiar with Skype or any other online communication tool. One instance included a flight to and from Amsterdam for a 2-hour meeting and the other included 2 hours spent in traffic. Don't get me wrong, there are always times when meeting in person is better and most of my external meetings are in person. However when you have the ability to talk to someone, see their facial expressions and share everything you need on screen, then Skype surely does away with a lot of needless time and cost.