Inbound Marketing Archives | Strategy Plus
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Inbound Marketing

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of your brand marketing initiatives has become a strategic priority. Storytelling focuses on increasing consumer emotional involvement in the brand, differentiate you...

Generating leads is not an easy task for a company. This infographic is a great go-to guide with five steps on lead generation through Inbound Marketing. 64% of marketers said that increasing audience engagement was crucial for their social media strategy. Want to find out more? Check out our infographic with smart ways to generate more leads for your business.

I may be jumping the gun here but it seems like summer has arrived - even if only for a short while. This means there is a clamber to get out of work and into the sunshine. For some of us, however, there may be a little feeling of guilt; the idea that we are missing out on business, things aren't getting done or others are getting head of us whilst we top up our non-existent tan. Here are just a few ways in which you can reduce the guilt and make sure your brand is still working for you whilst you're out of the office....

At Strategy Plus, we design and build websites in and around Birmingham for businesses of very different sizes across many different sectors. So it may come as a surprise that we're suggesting your business might not need one. You might be a bit confused given that setting up a website is often one of the first things you're advised to do. But there are a number of reasons why having a website built might not be the best investment in the short term.

It’s commonplace for small businesses to try their hand at various different roles within a business rather than outsource to costly suppliers. However, there are some areas that remain outsourced because the subject matter makes them nervous; accountancy, IT and maybe even online marketing. Now, there may be areas SMEs will never be able to get stuck in to such as website programming and coding. But a large proportion could - in fact - be done in house. Here are just a few lists of tasks you can carry out in various different departments when marketing your business online...