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SEO

Roundup Post

A roundup post is an article where the author interviews a few influencers or important people in their industry and asks them a question. This way the reader can see expert opinions and different views on a topic that is relevant to your field. A roundup post is also a great way to improve your SEO game. Because you are interviewing different people, a roundup post gives you the opportunity to attract a completely different audience. This means more traffic coming to your site, more conversions and better rankings on Google.

When it comes to SEO practice, it is important to always keep up to date with Google’s algorithms as their constantly changing nature means strategies have to change accordingly. Google’s most important algorithm change is RankBrain, which focuses on semantics as opposed to exact search matches. In other words, this artificial intelligence system is able to see what a website page is about and connect it to users’ searches.  

.A landing page is a page on your website that is designed to obtain a conversion, whether this is a sale, a download, a contact form or an upload. High-conversion rates on a landing page are on the basis of a successful online business. The more landing pages you have on your website, the more likely you are to get search traffic and conversions so never underestimate the power of an SEO friendly landing page. Websites with 10-15 landing pages, in fact, get 55% more conversions than websites with less than 10. Now that you know how important landing pages are, what makes a good landing page?

To be successful in the eyes of search engines, you have to please users first. The best way to attract users to your site is to find out what they want and create content based on your findings. Some great ways to find out what your actual and potential customers want include:

Auditing your site for SEO will show you how you can improve your rankings and get more traffic to your website,  resulting in more sales. By auditing, we mean examining the performance of your overall site as well as its individual pages. It helps you see what is lacking and what can be optimised in order to increase your profits. It is a great way to set new goals as well as making the best out of what you already have. 

The time has come for a new website to be launched and you are excited for the world to see your amazing re-brand. You put a lot of thought into your re-brand and pitched your messages, colours and imagery perfectly, however, have you thought about SEO? Make sure when launching a new website you don’t throw all your hard work away by forgetting about your hard earned Google rankings! So make sure you have a look at our five steps checklist to be fully prepared for your new website launch:

You have read endless articles about the importance of SEO and you are ready to do whatever it takes to optimise your search engine? GREAT!!! Now: where do you start? Before any major change, it is important to have a set of tools at your disposal. SEO is no different. There is a wide variety of free tools at your disposal that you can use, here are some of our favourite ones: