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SEO

The time has come for a new website to be launched and you are excited for the world to see your amazing re-brand. You put a lot of thought into your re-brand and pitched your messages, colours and imagery perfectly, however, have you thought about SEO? Make sure when launching a new website you don’t throw all your hard work away by forgetting about your hard earned Google rankings! So make sure you have a look at our five steps checklist to be fully prepared for your new website launch:

You have read endless articles about the importance of SEO and you are ready to do whatever it takes to optimise your search engine? GREAT!!! Now: where do you start? Before any major change, it is important to have a set of tools at your disposal. SEO is no different. There is a wide variety of free tools at your disposal that you can use, here are some of our favourite ones:

Google star ratings are a visual incentive to click! When you see star ratings underneath a webpage as opposed to another you’re more likely to trust that website more. This is because people trust other people and are more likely to want a product or service that has been tested before and has positive reviews over another that has no proof of usage. So the question remains: how do we get those stars?

SEO Google Penguin 4.0 After a long wait, and some algorithm fluctuations considered to be normal, it is official that Google has confirmed that its Penguin 4.0 algorithm update was rolled out as of Sept 23rd 2016. It has been two years since its last update in 2014. Penguin 3.0 may have only affected less than 1% of US/UK searches, but that calculates to 12 billion queries. So what can you expect to come with Penguin 4.0? We’ll explain a little later, but first, let’s refresh our memory with what Google Penguin is.

[caption id="attachment_3119" align="aligncenter" width="625"]Rankings fallen since penguin 4.0 Rankings fallen since Penguin 4.0?!?[/caption]
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s ranking in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.

CTR Google Click Through Rate
The first question as to why you should increase your click through rate seems obvious, but there's more to it than you may think.
Let's just say you are ranked 3rd organically within Google for 'luxury watches' and there are 1000 people searching for this term. You now need to get as many of those thousand searchers to click on your link. The more people that click on your link means the more chances to sell your fancy watches, however, what does Google think if you are getting a higher or lower percentage of click throughs?
Google's job is to serve up the most relevant and trustworthy sources for its users; if it serves up a website that nobody clicks on, would this not raise suspicions on whether this is actually the best website/link to deliver? Direct or indirect ranking factor? There are theories as to whether the CTR (click through rate) is a direct or indirect factor in Google's rankings (see a useful video from Moz below), but we would certainly look to ensure you increase your CTR to not only increase traffic but to ensure your rankings continue to do well.

There's ongoing debate in the digital marketing sector about whether using social media platforms like Facebook and Twitter helps your business to rank organically in Google. Every year, Moz asks marketing experts what they think the most important SEO rankings factors are. And, every year, more and more experts suggest that social signals play a part. So, if you have a lot of followers, if people are sharing your content across multiple social networks, and if you have a presence across these many different channels, does it benefit your rankings?