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Social Media

If you've been on the Facebook app recently you may have noticed the latest way you can share your life on the social platform, and it's something you'll have seen, and possibly used, before. Facebook Stories is the most recent feature to roll out on the company's main app. It's a familiar concept and has been used on other Facebook-owned services such as Instagram, Messenger and WhatsApp (although WhatsApp has now brought back its original status feature). The social platform's newest addition, although recognisable, will look different, and we're sharing what you need to know before trying it out.

Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

You may or may not have realised but there is a brand new feature on your WhatsApp Messenger. There is now a new status tab, similar to SnapChat and Instagram Stories. It allows you to update your status with a picture, GIF or short video to your contacts. This can also be customised with emojis and annotations and with a limitation of being up for only 24 hours, again all similar to Snapchat and Instagram Stories.