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Strategy Plus

When it comes to SEO practice, it is important to always keep up to date with Google’s algorithms as their constantly changing nature means strategies have to change accordingly. Google’s most important algorithm change is RankBrain, which focuses on semantics as opposed to exact search matches. In other words, this artificial intelligence system is able to see what a website page is about and connect it to users’ searches.  

Brand storytelling isn't a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of your brand marketing initiatives has become a strategic priority. Storytelling focuses on increasing consumer emotional involvement in the brand, differentiate you...

Strategy Plus turned 20 years young this year and we decided to celebrate with a fancy rebrand and a Charity Golf Day! The special occasion raised much-needed funds for our favourite charity, Free@Last and was a great opportunity to connect with old friends, as well as making new ones. Thanks to all our sponsors and to all participants, we hope you had as much fun as we did.