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With the abundance of digital and social media marketing content these days, videos are the ones that grab the attention of consumers the most. Video marketing is used predominantly to increase brand awareness, as well as educating your customers and generating leads. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.Here are some of the reasons why you should use video marketing: 

When it comes to SEO practice, it is important to always keep up to date with Google’s algorithms as their constantly changing nature means strategies have to change accordingly. Google’s most important algorithm change is RankBrain, which focuses on semantics as opposed to exact search matches. In other words, this artificial intelligence system is able to see what a website page is about and connect it to users’ searches.