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Strategy Plus

More often than not, we'll experience the feeling that something is lacking in our lives and due to that we’ll change something. Be it something simple like a new haircut or actually going along to that class we said we might try out, or something a little bolder like having to say yes to everything for a day. Essentially, we rebrand ourselves - and without getting too deep - we rebrand our life. This may be due to changing trends or just the fact that you feel more confident in yourself and that's no different in business.

This is the final countdown (background music playing) as It is my third month at Strategy Plus!! My internship is officially over and I'm about to leave the premises and hand over the keys... JOKING! Starting from the 3rd of April I will be an official member of staff (clap for me), I am super excited about being part of the team for the long run and couldn't be happier.

If you've been on the Facebook app recently you may have noticed the latest way you can share your life on the social platform, and it's something you'll have seen, and possibly used, before. Facebook Stories is the most recent feature to roll out on the company's main app. It's a familiar concept and has been used on other Facebook-owned services such as Instagram, Messenger and WhatsApp (although WhatsApp has now brought back its original status feature). The social platform's newest addition, although recognisable, will look different, and we're sharing what you need to know before trying it out.

Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

I'm hitting the double digits this week, as it is officially week 10 of my internship (again, where is my cake?). It took me 10 weeks but I've officially been trusted with keys which is kind of a big deal (for nobody except me of course)! But it is the little things that count in life and I'm very proud of my keys, it was very satisfying to open the door this morning!