Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.
The first question as to why you should increase your click-through rate seems obvious, but there's more to it than you may think.
Let's just say you are ranked 3rd organically within Google for 'luxury watches' and there are 1000 people searching for this term. You now need to get as many of those thousand searchers to click on your link. The more people that click on your link the more chances you have to sell your fancy watches, however, what does Google think if you are getting a higher or lower percentage of click-throughs?Google's job is to serve up the most relevant and trustworthy sources for its users; if it serves up a website that nobody clicks on, would this not raise suspicions on whether it is actually the best website/link to deliver? Direct or indirect ranking factor? There are theories as to whether the CTR (click through rate) is a direct or indirect factor in Google's rankings (see a useful video from Moz below), but we would certainly look to ensure you increase your CTR to not only increase traffic but to ensure your rankings continue to do well.
With 1.13 billion daily active users, there is no doubt that Facebook is an important business tool for every kind of business. Even with the new algorithms, it is the ideal place to help you reach new audiences. Including supporting you to create a robust brand identity, allowing for promotion of the content you create, creating a community centred around your business and allowing your business to get easily found in searches.
Hmm, what's a Thank You Page? At some point, you would have come across a thank you message online. These range from "Thanks for your enquiry, we'll get back to your shortly" or "Thank you for your order, you will receive confirmation shortly". This may seem very...