Content Marketing has become the most effective form of lead generation since the internet changed buyer behaviour
You might have the best car in the world, but if it has no fuel, it goes nowhere. Content, can be injected into every part of your Digital Marketing sales funnel:
- Awareness – grabbing people’s attention.
- Consideration – educating people about topics relevant to your product or service.
- Decision – providing people with confidence, when thinking of buying from you.
Content creation is the most effective form of marketing
Since the internet has been created and has become the first point fo call for all queries, buyer behaviour has changed. No longer do people seek out information from the shop assistant or travelling salesman, they will have done most of their research way before making contact with you. If you think of traditional sales and marketing as fishing with no bait, just jumping into the water chasing fish. Not only is it inefficient, contacting those that aren’t interested, but you can give people a negative perception of your brand. Create content as a form of bait, keep yourself dry, out of the water and wait for your customers to contact you when they are in the position to buy.
Content comes in many forms, written, graphic, video and vary in style depending on your goal. Typically we generate content in a holistic manner, for example we create one piece of “pillar content” per month around a subject matter that is important to a target buyer persona of yours. This pillar content will be the most substantial piece of content for that month, whether it’s an in depth article or video. Within or beside the content, there will be at least one call to action such as register, subscribe, download, book, buy etc for those interested in purchasing. From this content we can then take snippets and create shorter videos, gifs, memes etc, leading to the pillar content. These pieces of content will be more suitable for generating awareness via Social Media and drawing people to your website.
Content marketing has many benefits for different businesses, including:
- Improving brand perception
- Long-term saving in lead generation
- Increasing organic leads/sales
Content marketing is driven by research and executed with expert creativity. We are here to develop your brand and fill your sales funnel through great content.