A Content Marketing agency fueling your Digital Marketing machine
You might have the best car in the world, but if it has no fuel, it goes nowhere. Great content should be injected into every stage of your customer’s buying journey:
- Awareness – grabbing people’s attention.
- Consideration – educating people about topics relevant to your product or service.
- Decision – providing people with confidence, when thinking of buying from you.
Compelling content creation is now essential for growth
Since the advent of the internet, it has become the primary source of information. Consequently, everyone’s buying process has changed. Instead of relying on sales assistants, potential customers now conduct extensive research on their own before reaching out to you.
In traditional sales and marketing, it is akin to fishing without bait. Jumping straight into the water to chase after fish is not only inefficient, but it can also scare off the fish (your customers). A better approach is to create compelling content that serves as bait, allowing you to remain dry on the shore and wait for customers to contact you when they are ready to make a purchase.
Content can take various forms such as written, graphic, video , and each type may differ in style depending on your objectives. Typically, content is generated in a holistic manner. For instance, we create content for one “pillar topic” that is relevant to your target audience. The content may be a significant article and off the back of this we would create a press release, infographic and video ..
Within or next to the content, there will be at least one call to action, such as “register,” “subscribe,” “download,” “book,” or “buy,” for those who are interested in purchasing. We can then take snippets from this content to create shorter videos, GIFs, memes, etc., leading back to the pillar content. These pieces of content will be more suitable for generating awareness through social media and drawing people to your website.
Content marketing has many benefits for all businesses, including:
- Improving brand perception
- Long-term cost reduction in lead generation
- Increasing organic leads/sales
Content marketing is driven by research and executed with expert creativity. We are here to develop your brand and fill your sales funnel.
Rest assured we are a well-established Digital Marketing Agency certified by Hubspot and Google.