The Agency Driven By Growth
If you’re a Small Business looking for a Digital Marketing Agency with a proven track record of delivering growth across all industries, then you’re in the right place.
From our purpose-built office in Birmingham’s historic Jewellery Quarter, our team of specialists can:
- Target your specific audiences
- Increase your brand visibility
- Drive traffic to your website
- Lead generation
- Increased sales
Our Strategy DNA is a proven process made up of three stages:
- Diagnose – SWOT analysis and SMART goals
- Navigate – Guidelines as to who to target, resources and budget available
- Act – The actions to achieve the goals within the boundaries laid out
The Importance of Digital Marketing
With people in the Uk spending more than 5 hours a day on the Internet it’s essential for any business to create and implement a Digital Marketing Strategy.
There is no more cost-effective way of reaching a large and targeted audience than Social Media. For less than £100, Facebook, Instagram and their competitors can get your brand in front of thousands of people based on demographics, interests and behaviour.
It allows the targeting of specific audiences. With tools like Google Ads and Facebook Ads, businesses can target users based on their interests, demographics, location, and behaviour. We can create personalised campaigns that are more likely to resonate with your target audience.
A huge advantage over traditional marketing and advertising is the ability to track and measure all sorts of KPIs.
Digital platforms such as Google Analytics, Mailchimp etc can tell you top of the funnel data such as how many people interacted with your content, all the way down to the number and value of conversions.
Google GA4 can even give you real-time data and insights, allowing you to track and analyse your campaigns’ performance.
With many Digital Marketing campaigns, you can achieve instant sales and leads, whether that’s by Paid or email campaigns. With data available in real-time via Google Analytics, you can see the results immediately.
How Does Our Agency Deliver A Positive ROI?
Strategy DNA
Ever since 1997, we have been creating Strategies for our clients. But in 2020 we created the Strategy Guide which outlines our Strategy DNA methodology.
Understand the lay of the land and set out your goals.
The rules by which you can achieve those goals e.g. budget, resources etc.
The actions are needed to achieve your goals within the guidelines laid out.
Having this proven process maximises your returns and ensures we can measure success.
Google & Hubspot Certified
Not only do we believe our decades of experience sets us apart but both Google and Hubspot have certified us and partnered with us.
Our certified status is evidence of our capabilities in delivering real business growth with their suite of tools.
Pay Less & Get More
This isn’t just a statement, this drives all our business decisions and has created a competitive value chain laid out here on our value promise page.
We limit the size of our business so that we aren’t layered with costs that don’t offer any value to our clients.
We invest a greater proportion of hourly rate into our people so that we can recruit and retain the very best.
Our Digital Marketing Services
SEO
Search Engine Optimisation (SEO) is not just the process of optimising a website to rank higher in search engine results pages (SERPs). SEO should also increase brand awareness, increase referral traffic and improve the conversion rate of the website. SEO involves a range of techniques, including keyword research, on-page optimisation, link building, and content creation. We have an in-house specialist for each element of SEO.
Social Media Marketing
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn can be used to promote any product, service, or brand. Our social media services include strategy development, content creation, community management, and paid social media advertising. We work closely with our clients to create engaging social media campaigns that build brand awareness and drive website traffic, leads and sales.
Web Design and Development
A well-designed website is essential for any business looking to succeed online. Our Website services include Website Design and Development, Conversion Rate Optimisation, and Website Maintenance. We create fast user and search engine-friendly websites that are designed to convert visitors into customers.
PPC
If you are looking for instant brand awareness, leads and sales, look no further than Meta, Google and Bing ads. With the latest Ai Machine Learning, these platforms can serve up a great ROI quickly when managed correctly.
Video Marketing
Video marketing involves creating videos that promote brands with the right messaging, creativity and audience in mind. Video content has become increasingly popular in recent years, with platforms like YouTube, TikTok, and Instagram Reels providing businesses with new opportunities to reach their target audience. Our video packages include video production, video editing, and video ads. We work with our clients to create engaging and informative videos that showcase their brand and drive conversions.
Email Marketing
Our email marketing services include campaign strategy, design and management. We create campaigns that are personalised, targeted, and designed to drive conversions.
How we are different
Without giving away all our secrets, we create Holistic Strategies to ensure Digital Marketing success within a budget you can afford.
Since 1997, Strategy Plus has been exceeding the goals set by hundreds of SME’s up and down the country.
And how are they achieved? By following the ‘Inbound Marketing’ methodology. This methodology was created in line with the changing customer behaviour since the rise of the internet. It is perfect for long-term profitable growth.
There are no huge upfront costs which come with traditional forms of marketing. Instead, it’s creativity that organically improves your Digital Marketing ROI. And over time, this growth can increase exponentially.
All of this work is completed in-house by our experienced team, using the latest and most up-to-date software. From Google’s suite of tools to industry-leading platforms such as SEMrush, we’ll implement best practices to ensure the right results.
By 2021, people will spend 100 minutes a day watching online videos. And those people could be your customers.
In 2018 we invested in our in-house video to allow all our clients to utilise video marketing. We developed a cost-effective way to offer another powerful element of marketing to your Digital Marketing.
Our Video packages offer to produce up to twenty assets from every shoot. these can be used for your website, paid campaigns and socials.
We understand that many businesses have in hours team members ready and willing to help with Digital Marketing. So we created a workshop that will work through the Inbound Methodology and Brand Messaging for the business.
We provide the know-how to help boost your marketing efforts, giving your team the opportunity to learn from experts and add real long-term value to your business.
We believe our holistic approach with honesty and transparency will help you succeed in the long term.
Who We Love Working With
We have over two decades of specialist experience working with small and ambitious businesses. Across all industries, we work with a wide range of clients who each have unique needs and objectives.
Business Owners
Our clients, typically the Owners or Directors, want to grow their businesses with a solid Digital Marketing Strategy. These businesses don’t have unlimited marketing budgets but see the value and great ROI when they invest in proven methodology.
Our clients are typically business owners who are passionate about their brand and are willing to take calculated risks to achieve success.
We work closely with our clients to understand their unique business needs and objectives. We take the time to get to know their business, their target audience, and their competition. This helps us to create a customised Digital Marketing Strategy that is tailored to their goals.
We work with them to develop comprehensive campaigns that are designed to grow over time and maximise their return.
We believe that building trusted relationships with our clients is essential to success. We provide regular updates and transparent reports to ensure they have complete transparency on progress.
We utilise the latest Analytics to monitor and analyse our clients’ campaigns and identify areas to optimise further.
Small Businesses
One of the benefits of working with our agency is our expertise in working with small businesses. We understand the unique challenges that small businesses face when it comes to digital marketing. We are experienced in working with limited budgets, and we know how to maximise our client’s return on investment (ROI).
Get in touch
Our small and incredibly experienced Agency in Birmingham will deliver incredible value for money and results.
With no fix term contracts and certified partners with Google and Hubspot, you can have confidence in contacting us today.
Or simply request a free video-recorded review.
The Strategy Plus Six Stage Process
Is there a proven process for growth?
We have all the answers and our 6-step process.
Download the Strategy Guide
