If you are interested in working with a holistic Online Marketing Agency specialising in Inbound Marketing, please get in touch.
The Inbound Marketing Methodology
Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)
Research your buyer personas until you understand their needs, interests, concerns and how they consume content. Research your competition so you can see where you should be positioning your business within the market place.
Good quality, specific and relevant content is the fuel for all Inbound Marketing. Not only will it help your SEO, but will also provide ammunition for your Email and Social Media Marketing.
Once you have the attention of your buyer personas, you need to engage them. Through constant strategic communication with Social Media and Emails, we will be able to nurture these initial contacts into relationships.
Once the buyer persona is in the final stage of the buying process and ready to buy, we will ensure that the correct message and call to action is in the right place at the right time. Particularly on your website.
Once you have secured the customer it's important to turn them into a brand advocate, promoting you on your behalf with the use of Social Media and Emails. Goal setting is essential for continued growth.
Your unique selling proposition/point (USP) is crucial to driving leads and conversions. There is growing competition in all industries and the goal of being noticed and remembered for the right reasons is becoming quite a challenge.18 February, 2019
Storytelling focuses on increasing consumers’ emotional involvement in your brand, differentiating you from your competitors, inspiring your customers and increasing loyalty. Since stories connect people with other people, brands and products, businesses cannot succeed without this connection. Thank15 February, 2019
There are two ways to gain increased brand awareness, perception, website traffic, leads and sales: paid and organic. But what are the differences between them and which one is better for you?11 January, 2019