The Inbound Marketing Methodology

Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)

  • LISTEN

    Research your buyer personas until you understand their needs, interests, concerns and how they consume content. Research your competition so you can see where you should be positioning your business within the market place.

  • CREATE

    Good quality, specific and relevant content is the fuel for all Inbound Marketing. Not only will it help your SEO, but will also provide ammunition for your Email and Social Media Marketing.

  • ENGAGE

    Once you have the attention of your buyer personas, you need to engage them. Through constant strategic communication with Social Media and Emails, we will be able to nurture these initial contacts into relationships.

  • CONVERT

    Once the buyer persona is in the final stage of the buying process and ready to buy, we will ensure that the correct message and call to action is in the right place at the right time. Particularly on your website.

  • GROW

    Once you have secured the customer it's important to turn them into a brand advocate, promoting you on your behalf with the use of Social Media and Emails. Goal setting is essential for continued growth.

If you are interested in working with a holistic Online Marketing Agency specialising in Inbound Marketing, please get in touch.





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