Graphic Content | Strategy Plus
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Graphic Content

Online users are becoming increasingly more visual. Whilst written content is still incredibly important for your marketing efforts, people need images to grab their attention. Great graphics not only encourage readers to read your Social Media posts or blogs, but they also help your SEO efforts as they break big sections of text, making readers more likely to stay on the page, thus reducing the bounce rate.

 

When creating graphic content for your business we always consider…….

  • Your brand guidelines to ensure consistency and instant recognition of your brand.
  • Your target audience, to ensure they perceive your brand they way you would like.

Moving images such as gifs and stop-motions are also a great way to differentiate your content from the thousands of social media posts available online. Gifs are proven money makers. Dell saw some great results from their gif-centred marketing efforts:

 

  • 6% open rate increase
  • 42% increased click-through rate
  • 103% increased conversion rate
  • 109% increased revenue

 

Looking to implement your marketing strategy with great graphic content?

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