0 Fixed Term Contracts
20+ Years Experience
Google Ad Certified
Looking for a top notch Pay Per Click (PPC) agency in Birmingham?
Strategy Plus is the digital marketing agency you’ve been searching for. Our team of specialists has a wealth of experience managing large-scale campaigns for retailers across the UK and around the world. As an extension of your existing team, we offer expert advice and management services to help you achieve success with your current and future paid campaigns.
At Strategy Plus, our top priority is ensuring the success of our clients. That’s why we focus on an ROI-driven approach that leverages all the latest tools and technologies. From Google Search and Shopping Ads to Responsive Display, Discovery, and Performance Max, we utilize every channel and platform at our disposal to help you reach your growth goals. We’re also well-versed in Microsoft (Bing) Ads, as well as Amazon and Apple Search Ads.
Let us help you boost your revenue and increase your conversion rates. With Strategy Plus as your PPC agency, you can count on a greater return on investment (ROI) and a more successful paid search campaign overall.
GOOGLE ADS PARTNER
If you need instant results then Google is the first place to go. The Google Ad platform consists of Search, Shopping, YouTube and a Display Network reaching 90% of people online.
Powerful Ad Platform
The Ad platform is hugely powerful, allowing various:
- Targeting – Demographics, Intent, Retargeting etc.
- Goals – Brand Awareness, Customer Engagement, Leads and Revenue.
- Creatives – Text, Products, Videos, Images etc.
This comes with complications and to ensure your budget is maximised, you need a qualified manager in charge of your campaigns. Not only to get the most out of individual campaigns but ensure they work with one another and within a comprehensive strategy.
Our PPC Management Account Figures 2022
Here are our top-level KPIs for our Google Ad management account for 2022. We manage campaigns outside of this account as well but this should give you a good idea of the volume of campaigns we deal with and the average cost per conversion we can achieve.
We pride ourselves in only tracking conversions that really matter to you. For example, we never track calls direct from ads, as these are typically low-quality enquiries unless you are a restaurant, taxi business or an emergency call-out service. We believe quality calls will only come from those that have landed on your site and taken the time to understand more about your business.
Why is PPC essential for growth?
Ideally, you don’t want to have to pay for brand awareness, website traffic, leads or sales. Unfortunately even the most successful brands creating the most amazing content will always have to use ads at some point.
Limited Organic Results
Why? Because all the popular channels such as Google and Facebook are money-making organisations. They make it harder and harder for you to generate the desired results organically.
PPC can generate instant results, and allow you to test website pages and campaigns within days. If you have promotions, launches, one-off events etc. where you have to maximise your returns in a short space of time, this can rarely be done organically.
With the use of Artificial Intelligence and Machine learning, Google in particular have created a number of incredible tools to maximise your return.
We always ensure Google Analytics (GA4) is set up correctly so you can see exactly what is generating increased reach, traffic, leads and sales for your business.
Within weeks you will have a good idea as to whether PPC will be profitable for you.
Why do you need a PPC agency?
The beauty of an agency is that all we do is Digital, we are surrounded by others in the same field and some that have been in the game for decades.
We have experience not only across decades but across countless sectors whether they are B2B or B2C. We have developed proven strategies for start-ups with no previous PPC and established brands with existing campaigns in place.
We know what has worked in the past and are up to date with the very latest developments in each of the ad platforms, from Google shopping to Facebook retargeting.
The greatest advantage of using a PPC agency, of course, is that you can sack us with 30 days’ notice, you only pay for the hours we work and you don’t have to train us!
How can we help you?
Achieve Your Goals
We can help with a variety of goals and it’s important to start our conversation with exactly that. We always work towards clear measurable goals. Typically with PPC, this would be a Cost Per Acquisition or Return On Ad Spend (ROAS).
However, some campaigns could be all about launching a brand and increasing awareness and engagement, amongst the target audience.
Digital advertising has become complex because of the variety of targeting methods and choice of assets e.g. Text, video, dynamic image ads etc. These options also offer huge potential, whether you would like to target based on interests and searches or to retarget people based on their behaviour.
We will always create a unique Strategy based on our DNS methodology:
Diagnose – SWOT analysis and SMART goals
Navigate – Agree on the rules by which we should act e.g. cost per acquisition
Act – Holistic tactics to achieve the goals
How much do we charge for PPC management?
Like all of our services, we charge based on the time we invest in your project. As against other PPC agencies, we do not charge based on a percentage of your ad spend (with a minimum charge). We don’t do this because we don’t believe that we deserve double the fees if you double your ad spend.
We agree on the goals to be achieved and the campaign work required for the first few months. From this we can quote based on the time it will take to perform that work.
For a typical campaign using both search and social, we suggest two half days of work a month – £525+vat.
(We have charged as little as half a day and as much as 3 days per month)
Just like all our services we are flexible and happy to increase or decrease the support month by month.
What Ad Platforms Do We manage?
Google Ads is the most powerful advertising platform out there. It enables businesses to reach millions of users across the Google Search Network, Google Display Network, and YouTube. With a variety of ad formats and targeting options, businesses can create highly customised campaigns that effectively reach their target audience and generate sales.
With its vast network and various ad formats, we understand how to utilise its machine-learning bidding to achieve the best possible results. We manage all ryes of Google Ad campaigns:
- Google Search
- Google Shopping
- Performance Max
- App Install
One of the most powerful tools available on the Bing Ads platform is the ability to target ads based on a variety of factors, including location, device, and search queries. Bing also offers ad scheduling, which allows businesses to target their ads during specific times of day or days of the week. This enables businesses to ensure their ads are seen by the right people at the right time, increasing the effectiveness of their campaigns.
Bing Ads also offers a variety of ad formats, including text ads, product ads, and app ads, giving advertisers flexibility in how they reach their target audience. Additionally, Bing Ads provides detailed analytics and reporting, allowing businesses to track their ad performance and make data-driven decisions to optimise their campaigns.
One of the most powerful tools available on the Meta ad platform is the ability to target ads based on a variety of factors, including demographics, interests, behaviours, and location. This enables businesses to ensure their ads are seen by the right people and can help increase the effectiveness of their campaigns. The platform also offers a variety of ad formats, including image ads, video ads, and carousel ads, giving advertisers flexibility in how they reach their target audience.
In addition, the Meta ad platform provides detailed analytics and reporting, allowing businesses to track their ad performance and make data-driven decisions to optimize their campaigns. The platform also offers advanced features, such as retargeting, lookalike audiences, and custom audiences, that can help businesses reach new customers and increase conversions.
One of the most powerful tools available on the LinkedIn ad platform is the ability to target ads based on job titles, company size, and other professional criteria. This enables businesses to ensure their ads are seen by the right people and can help increase the effectiveness of their campaigns.
LinkedIn also offers a variety of ad formats, including sponsored content, sponsored InMail, and display ads, giving advertisers flexibility in how they reach their target audience.
Overall, LinkedIn offers a unique opportunity for businesses to connect with a highly engaged and professional audience.
Pinterest is a social media platform that appeals to a primarily female audience, with a focus on visual content and creative inspiration. The platform is popular among users who are looking for new ideas, whether it’s for home decor, fashion, or recipes.
Promoted Pins can be optimised for various goals, including traffic, engagement, or conversions. Additionally, Pinterest allows advertisers to target their ads based on a variety of factors, including demographics, interests, and keywords.
Another useful feature of the Pinterest ad platform is the ability to create Rich Pins. These pins provide additional information to users, such as product pricing, availability, and real-time information. This feature can be particularly helpful for e-commerce businesses looking to drive sales through the platform.
Overall, Pinterest offers a unique opportunity for brands to connect with a highly engaged and visually-oriented audience.
TikTok has become one of the fastest-growing social media platforms in recent years, particularly among younger audiences. This presents a unique opportunity for brands to expand their reach and engagement with this demographic.
We specialise in managing TikTok ad campaigns that capitalise on the platform’s unique features and tools to drive conversions and increase brand awareness.
We’ll work with you to create and execute a TikTok ad strategy that’s tailored to your specific goals and objectives.
The 4 Stages of Google Ad Success
1. Quality Traffic
The first objective is to get the right kind of traffic through to your site. How do we know this? We can see the actual search terms being used to generate clicks. These need to look relevant and have the right intent.
We can also look at KPIS within Analytics such as the average number of pages viewed, time on site and other engagement signals to show that the PPC traffic is genuine.
Ultimately we are looking to achieve conversions on the website. These conversions should be agreed upon at the start and tracked correctly using Google Analytics (GA4). Conversions such as Form Fills, Telephone Calls, Sale (E-commerce), Appointment Booking etc.
3. Improved CPA
Now that you have conversion data we need to look at the Cost Per Action/Acquisition (CPA) and work to reduce it. However, we do have to be careful to get qualitative feedback from you, the client. If the CPA looks too good to be true, it usually is. What we mean by this is that we may be generating low-quality conversions e.g. for non-E-commerce websites we may be achieving form fills by people looking for a product or service at a price you don’t cater for.
Once you have started to achieve regular conversions at the right CPA, how do you increase the number within this campaign and others?
There may be simple ways such as increasing the budget for a campaign, but you may overestimate the capacity/demand which will mean your CPA will increase.
You might be able to simply replicate one campaign but change the product or service you are promoting/targeting. However, competition may be tougher and search terms may be harder to find.
With experience and the right methodology, we can scale with the minimum budget wasted.