0 Fixed Term Contracts
20+ Years Experience
Google Ad Certified
GOOGLE ADS PARTNER
If you are in need of instant results then Google is the first place to go. Google’s Ad platform consists of Search, Shopping, YouTube and a Display Network reaching 90% of people online.
The Ad platform is hugely powerful, allowing various:
- Targeting – Demographics, Intent, Retargeting etc.
- Goals – Brand Awareness, Customer Engagement, Leads and Revenue.
- Creatives – Text, Products, Videos, Images etc.
This comes with complications and to ensure your budget is maximised, you need a qualified manager in charge of your campaigns. Not only to get the most out of individual campaigns but ensure they work with one another and within a comprehensive strategy.
Management Account Figures 2022
Here are our top-level KPIs for our Google Ad management account for 2022. We manage campaigns outside of this account as well but this should give you a good idea of the volume of campaigns we deal with and the average cost per conversion we can achieve.
We pride ourselves in only tracking conversions that really matter to you. For example, we never track calls direct from ads, as these are typically low-quality enquiries unless you are a restaurant, taxi business or an emergency call-out service. We believe quality calls will only come from those that have landed on your site and taken the time to understand more about your business.
Why use PPC?
Ideally, you don’t want to have to pay for brand awareness, website traffic, leads or sales. Unfortunately even the most successful brands creating the most amazing content will always have to use ads at some point.
Why? Because all the popular channels such as Google and Facebook are money-making organisations. They make it harder and harder for you to generate the desired results organically.
PPC can generate instant results, and allow you to test website pages and campaigns within days. If you have promotions, launches, one-off events etc. where you have to maximise your returns in a short space of time, this can rarely be done organically.
With Analytics being able to track where over 90% of your lead or sales come from, you can easily measure the ROI of PPC.
Within weeks you will have a good idea as to whether PPC will be profitable for you.
Why do you need a PPC agency?
The beauty of an agency is that all we do is Digital, we are surrounded by others in the same field and some that have been in the game for decades.
We have experience not only across decades but across countless sectors whether they are B2B or B2C. We have developed proven strategies for start-ups with no previous PPC and established brands with existing campaigns in place.
We know what has worked in the past and are up to date with the very latest developments in each of the ad platforms, from Google shopping to Facebook retargeting.
The greatest advantage of using a PPC agency, of course, is that you can sack us with 30 days’ notice, you only pay for the hours we work and you don’t have to train us!
How can we help you?
We can help with a variety of goals and it’s important to start our conversation with exactly that. We always work towards clear measurable goals. Typically with PPC, this would be a Cost Per Acquisition or Return On Ad Spend (ROAS).
However, some campaigns could be all about launching a brand and increasing awareness and engagement, amongst the target audience.
Digital advertising has become complex because of the variety of targeting methods and choice of assets e.g. Text, video, dynamic image ads etc. These options also offer huge potential, whether you would like to target based on interests, searches or to retarget to people based on their behaviour.
Typically we would put together a Strategy created using a number of holistic tactics as the buying process is not as simple as click and buy.
How much do we charge for PPC management?
Like all of our services, we charge based on the time we invest in your project. As against other PPC agencies, we do not charge based on a percentage of your ad spend (with a minimum charge). We don’t do this because we don’t believe that we deserve double the fees if you double your ad spend.
We agree on the goals to be achieved and the campaign work required for the first few months. From this we can quote based on the time it will take to perform that work.
For a typical campaign using both search and social, we suggest two half days of work a month (£480+vat), but we have charged as little as half a day and as much as 3 days per month.
Just like all our services we are flexible and happy to increase or decrease the support month by month.