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SEO
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016)
SEO is sometimes confusing; full of hearsay, buzzwords, and misinformation.
But really it’s quite simple. SEO is all about making your website as relevant, useful and usable for your customers as possible.
Why is SEO so important? It’s the best way to get in front of your ideal customer while they are proactively searching for your product or service.
Strategy Plus is one of Birmingham’s most experienced SEO agencies, having established an office in the city in 2003. However, we have been keeping an eye on Google algorithm since our first website in 1997!
Our SEO service should really be called Website Traffic service
Why?
Most SEO agencies won’t tell you this, but since Google changed the placing of its adverts in 2016, organic traffic has suffered. Google has removed the ads from the right-hand side (because they weren’t being used) and added more ads at the very top of the page. To give an example, Wayfair noted a 25% drop in organic traffic.
What does this mean for SEO?
Well to be quite honest, it reduces the importance of SEO if all you do is concentrate on Google rankings. However, if you practice SEO correctly, you would be targeting relevant websites with high trust value and traffic to gain inbound links. If your SEO agency does this well, you will not only get good Google rankings, but great traffic from referral sources (as described in Google analytics).
To keep it simple, SEO is all about making your website as relevant, trustworthy and usable for your customers as possible.
Why is SEO so important? This is the most cost-effective way to get in front of your ideal customer while they are proactively searching for your product or service.
Strategy Plus is one of Birmingham’s most experienced SEO agencies, we established an office in the city in 2003. However, we have been keeping an eye on Google algorithm since our first website in 1997!
SEO SERVICES
At Strategy Plus, we help Midlands’ B2B, B2C and e-commerce websites of all sizes with their SEO needs. Check out how we do this below…
KEYWORD AND COMPETITOR RESEARCH
Before starting any SEO campaign, we conduct market, competitor and keyword research. This enables us to see how SEO can benefit your business, how people are searching for the products and services you provide, and what marketing tactics your competitors are using. We do this by:
- Identifying your target audience through market research
- Analysing your competitors’ online marketing strategies and tactics
- Conducting keyword and search term research
ON-SITE SEO
To improve the rankings of your business’ website on search engines like Google and Bing, your site needs to be seen as relevant and user-friendly. After identifying the search terms people use to find your business, we focus on:
- Ensuring your site is mobile-friendly and responsive across all devices
- Accelerating page loading time and site usability
- Improving the site structure and internal links
- Fixing crawl errors and coding problems
- Optimising page titles, meta descriptions, headings and image tags
OFF-SITE SEO
As well as being useful and relevant, your business needs to be seen as trustworthy. Google measures trust in many ways, inbound links and listings being a big factor:
- Ensuring your site is featured on Google My Business and other local listings
- Obtaining links from your existing connections
- Adding your business to industry-specific directories
- Carrying out outreach on your behalf to sought-after relevant popular websites to build relationships and obtain inbound links and traffic
- Sharing your business content on social media and social bookmarking sites
CONTENT MARKETING
Nowadays, content is central to SEO. Unfortunately, this is sometimes not given the right amount of attention from business owners. For this reason, we focus on:
- Writing blog articles on a regular basis
- Producing infographics and other forms of visual content
- Distributing content via social media channels
- Ensuring traffic to your website converts into leads and sales
MONTHLY REPORTING
Your business needs to know that the strategies and tactics we use are working. That’s why we produce monthly reports outlining your website’s performance:
- Breaking down the activities we have undertaken
- Measuring traffic to your site
- Highlighting changes to rankings
- Making suggestions for future online marketing improvements
Click here to view our packages and prices
SEO Pricing
How to Rank in 2018
2018 is here and with it new SEO strategies and trends are emerging. Have a look at Moz’s top 9 trends entering the SEO arena this year.
08 January, 2018
What SEO agencies won’t tell you since Adwords have changed
The subject of SEO is often clouded by mystery and a lot of clients feel a little uneasy about discussing it with their SEO agency. The traditional job of the agency is to increase organic website traffic by improving Google rankings and proving their worth at...
17 December, 2017
Why you should write roundup posts
Roundup Post A roundup post is an article where the author interviews a few influencers or important people in their industry and asks them a question. This way the reader can see expert opinions and different views on a topic that is relevant to your...
26 October, 2017