But really it’s quite simple. SEO is all about making your website as relevant, useful and usable for your customers as possible.
Why is SEO so important? It’s the best way to get in front of your ideal customer while they are proactively searching for your product or service.
Strategy Plus is one of Birmingham’s most experienced SEO agencies, having established an office in the city in 2003. However, we have been keeping an eye on Google algorithm since our first website in 1997!
Most SEO agencies won’t tell you this, but since Google changed the placing of its adverts in 2016, organic traffic has suffered. Google has removed the ads from the right-hand side (because they weren’t being used) and added more ads at the very top of the page. To give an example, Wayfair noted a 25% drop in organic traffic.
What does this mean for SEO?
Well to be quite honest, it reduces the importance of SEO if all you do is concentrate on Google rankings. However, if you practice SEO correctly, you would be targeting relevant websites with high trust value and traffic to gain inbound links. If your SEO agency does this well, you will not only get good Google rankings, but great traffic from referral sources (as described in Google analytics).
To keep it simple, SEO is all about making your website as relevant, trustworthy and usable for your customers as possible.
Why is SEO so important? This is the most cost-effective way to get in front of your ideal customer while they are proactively searching for your product or service.
Strategy Plus is one of Birmingham’s most experienced SEO agencies, we established an office in the city in 2003. However, we have been keeping an eye on Google algorithm since our first website in 1997!
At Strategy Plus, we help Midlands’ B2B, B2C and e-commerce websites of all sizes with their SEO needs. Check out how we do this below…
Before starting any SEO campaign, we conduct market, competitor and keyword research. This enables us to see how SEO can benefit your business, how people are searching for the products and services you provide, and what marketing tactics your competitors are using. We do this by:
To improve the rankings of your business’ website on search engines like Google and Bing, your site needs to be seen as relevant and user-friendly. After identifying the search terms people use to find your business, we focus on:
As well as being useful and relevant, your business needs to be seen as trustworthy. Google measures trust in many ways, inbound links and listings being a big factor:
Nowadays, content is central to SEO. Unfortunately, this is sometimes not given the right amount of attention from business owners. For this reason, we focus on:
Your business needs to know that the strategies and tactics we use are working. That’s why we produce monthly reports outlining your website’s performance:
2018 is here and with it new SEO strategies and trends are emerging. Have a look at Moz’s top 9 trends entering the SEO arena this year.
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