SEO Services
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016)
At Strategy Plus, we help Midlands’ B2B, B2C and e-commerce websites of all sizes with their SEO needs. Check out how we do this below…
KEYWORD AND COMPETITOR RESEARCH
Before starting any SEO campaign, we conduct market, competitor and keyword research. This enables us to see how SEO can benefit your business, how people are searching for the products and services you provide, and what marketing tactics your competitors are using. We do this by:
- Identifying your target audience through market research
- Analysing your competitors’ online marketing strategies and tactics
- Conducting keyword and search term research
ON-SITE SEO
To improve the rankings of your business’ website on search engines like Google and Bing, your site needs to be seen as relevant and user-friendly. After identifying the search terms people use to find your business, we focus on:
- Ensuring your site is mobile-friendly and responsive across all devices
- Accelerating page loading time and site usability
- Improving the site structure and internal links
- Fixing crawl errors and coding problems
- Optimising page titles, meta descriptions, headings and image tags
OFF-SITE SEO
As well as being useful and relevant, your business needs to be seen as trustworthy. Google measures trust in many ways, inbound links and listings being a big factor:
- Ensuring your site is featured on Google My Business and other local listings
- Obtaining links from your existing connections
- Adding your business to industry-specific directories
- Carrying out outreach on your behalf to sought-after relevant popular websites to build relationships and obtain inbound links and traffic
- Sharing your business content on social media and social bookmarking sites
CONTENT MARKETING
Nowadays, content is central to SEO. Unfortunately, this is sometimes not given the right amount of attention from business owners. For this reason, we focus on:
- Writing blog articles on a regular basis
- Producing infographics and other forms of visual content
- Distributing content via social media channels
- Ensuring traffic to your website converts into leads and sales
MONTHLY REPORTING
Your business needs to know that the strategies and tactics we use are working. That’s why we produce monthly reports outlining your website’s performance:
- Breaking down the activities we have undertaken
- Measuring traffic to your site
- Highlighting changes to rankings
- Making suggestions for future online marketing improvements
Click here to view our packages and prices
SEO Pricing
The importance of creating an Unique Selling Point (USP)
Your unique selling proposition/point (USP) is crucial to driving leads and conversions. There is growing competition in all industries and the goal of being noticed and remembered for the right reasons is becoming quite a challenge.
18 February, 2019
Digital Marketing, the big debate: Paid vs Organic
There are two ways to gain increased brand awareness, perception, website traffic, leads and sales: paid and organic. But what are the differences between them and which one is better for you?
11 January, 2019
How to Rank in 2018
2018 is here and with it new SEO strategies and trends are emerging. Have a look at Moz’s top 9 trends entering the SEO arena this year.
08 January, 2018