We know you’re reading this because you want to grow your business through the power of social media. You are right to look in this direction because the first step of all Marketing is attention, you can’t build relationships or sell without peoples’ attention. Because Social media is used by over 40 million people in the UK alone and on average people spend over 2 hours on them every day, this is where your customers’ attention is.
Rather than spending tens of thousands on TV adverts to get the same reach, social media allows you to not only get in front of your potential customers but also build relationships with two way conversations.
Believe it or not, there is a lot of thought and planning that goes into making the most out of social media. Many businesses start a Facebook, Twitter or LinkedIn page, create a few posts and never return. The result is a waste of valuable time and in some cases, it can give a negative impression of your brand by being half hearted.