Social media is a force to be reckoned with when utilised correctly. It captures the attention of potential customers, allowing you to build relationships, convince them to buy and then for them to share with others.
Social media is used by over 51 million people in the UK alone. At an average of over 2 hours each day. This offers an incredible opportunity for you to capture your customer’s attention.
Not only this, but social media allows you to communicate effectively with your customers, and, when utilised effectively, can keep your business at the forefront of their minds.
Variety of Content
Ratio of posts
Timing
Targeting
Your Brand
Tone of voice
Influencers
Stage of the buying process
Buyer personas
Goals
KPIs
Algorithm
- in-house resources
- goals
- competition
- target audience (buyer personas)
Once we understand these key points, we can then provide a bespoke proposal to suit your business goals and your budget.
If you would like to know more about how we could help, we can also carry out a free video recorded review of your online presence.
Social Media Management and Marketing
We take pride in the helping SMEs build their social media presence, engagement and achieve real business goals.
To ensure your business achieves the return on investment you hope for, we work hard to research your market, create bespoke content, improve your online reputation, continually analyse and improve the performance of your Social Media strategy.
Audience, research and planning
We begin by conducting market, competitor and audience research. This allows us to create a social media strategy that can benefit your business, including deciding which platforms you should be using and what sort of content your customers want to see.
We can do this by:
- conducting research into the content your business needs
- identifying your target audience through online market research
- and monitoring your competitors use of social media and how they attract customers
Content creation and scheduling
From our many years experience in internet marketing, we can craft an effective social media plan for your business, including tailored content creation and considered scheduling.
We do this by:
- identifying your target audience through online market research
- analysing competitors and utilising our knowledge of social media
- and conducting research into the content available and needed in your field
Community management
Picking up the phone isn’t always an effective way of getting in touch with your customers. Social media allows you to communicate conveniently with your customers by having direct interactions with them at a time and place that suits their schedule.
We help manage your community and reputation by:
- growing your audience on social media
- monitoring and responding to customer queries
- ensuring that our responses adopt your brand’s tone of voice
- and directing your customers to the most relevant point of contact
Monthly reporting
We produce monthly reports to outline the performance of your social media profiles and pages following our input.
We report on:
- social traffic to your site
- levels of engagement for the tailored content
- and also how we can make improvements to your strategy
We provide a range of social media services to B2B & B2C clients
– whether you’re a local or national brand –
At Strategy Plus, we work closely with you to tailor a digital marketing package to suit your business and your goals.
We like to be as transparent as possible, so we have created a simple outline for both a B2B and a B2C brand below.
Bespoke Campaigns
No one campaign is the same and we like to create a package that fits your needs. We take into account your budget, goals and internal resources. You may have a much greater demand fin terms of the audience you would like to reach of the leads/sales you would like to achieve or maybe have people in-house to work alongside ours. We always like to work closely with your team and working hand-in-hand with your business, using the available tools to ensure that everything is coordinated and enhanced.
Contact us and we would be happy to discuss your needs and create a tailored proposal for you.