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The Birmingham Social Media Agency EST. Before Facebook

There are 3.03 billion active social media users, your customers are some of them. (Brand Watch)

Social media is a force to be reckoned with when utilised effectively. It captures the attention of potential customers, allowing you to build virtual relationships with them, convince them to buy and then for them to share with others.

Social media is used by over 40 million people in the UK alone. At an average of over 2 hours each day. This offers an incredible opportunity for you to capture your customer’s attention.

Not only this, but social media allows you to communicate effectively with your customers, and, when utilised effectively, can keep your business at the forefront of their minds.

But social media marketing isn’t just about posting on Facebook or Twitter a couple of times and then not keeping up with it. Creating a social media presence means regularly posting and communicating with your followers – something that we can do for you.

We consider these key factors when managing the perfect social media marketing campaign:

Content
Ratio
Timing
Targeting
Branding
Tone of voice
Influencer marketing
Re-marketing
Buyer persona
Goal setting
Measuring

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

Amy Jo Martin

Social media isn’t just another marketing tool; it’s a whole different experience altogether. With billions of people worldwide logging on daily to their social media profiles, it’s a chance for you to advertise your products and services to your target market.

We’ve worked in online marketing since 1997, so we understand how to launch, update or improve your social media channels to really work for your business.

We have an in-house social media team on hand to help you make the most out of the various platforms available, giving you the chance to target customers, old and new.

Before launching a campaign or creating a proposal, we have to understand:

  • whether you have any in-house capabilities
  • your goals
  • your competition
  • and your target audience (buyer personas)

Once we understand these key points, we can then provide a bespoke proposal to suit your business and your budget.

If you’re still not sure how we can help you, we can also carry out a free recorded review of your ahead of a meeting.

Social Media Management and Marketing

At Strategy Plus, we help B2B, B2C and e-commerce businesses of all sizes to improve or make a start in the world of social media.

This includes researching your target market, creating and distributing bespoke content, managing your reputation, and analysing the performance of your social media strategy.

Audience, research and planning

We begin by conducting market, competitor and audience research. This allows us to create a social media strategy that can benefit your business, including deciding which platforms you should be using and what sort of content your customers want to see.

We can do this by:

  • conducting research into the content your business needs
  • identifying your target audience through online market research
  • and monitoring your competitors use of social media and how they attract customers

Content creation and scheduling

From our many years experience in internet marketing, we can craft an effective social media plan for your business, including tailored content creation and considered scheduling.

We do this by:

  • identifying your target audience through online market research
  • analysing competitors and utilising our knowledge of social media
  • and conducting research into the content available and needed in your field

Community management

Picking up the phone isn’t always an effective way of getting in touch with your customers. Social media allows you to communicate conveniently with your customers by having direct interactions with them at a time and place that suits their schedule.

We help manage your community and reputation by:

  • growing your audience on social media
  • monitoring and responding to customer queries
  • ensuring that our responses adopt your brand’s tone of voice
  • and directing your customers to the most relevant point of contact

Monthly reporting

We produce monthly reports to outline the performance of your social media profiles and pages following our input.

We report on:

  • social traffic to your site
  • levels of engagement for the tailored content
  • and also how we can make improvements to your strategy

We provide a range of social media services to B2B & B2C clients – whether you’re a local or national brand

At Strategy Plus, we work closely with you to tailor a digital marketing package to suit your business and your goals.

We like to be as transparent as possible, so we have created a simple outline for both a B2B and a B2C brand below.

TYPICAL B2B PACKAGE

£350 P/M + VAT

  • 3 platforms managed e.g. LinkedIn, Twitter and Facebook
  • 1 post daily tailored to your target audience, their buying process and platform
  • Daily monitoring of interaction and direct messages
  • Weekly activity to increase your desired audience on all 3 platforms
  • Monthly specific campaign to generate leads
  • Monthly report to show reach, engagement, website traffic and leads

TYPICAL B2C PACKAGE

£450 P/M + VAT

  • 3 platforms managed e.g. Instagram, Facebook and Twitter
  • 1 post daily tailored to your target audience, their buying process and platform
  • 3 stories created for Facebook and Instagram
  • Daily monitoring of interaction and direct messages.
  • Weekly activity to increase your desired audience on all 3 platforms
  • Monthly specific campaign to generate sales
  • Monthly report to show reach, engagement, website traffic and leads

Bespoke Campaigns

No one campaign is the same and we like to create a package that fits your needs. We take into account your budget, goals and internal resources. You may have a much greater demand fin terms of the audience you would like to reach of the leads/sales you would like to achieve or maybe have people in-house to work alongside ours. We always like to work closely with your team and working hand-in-hand with your business, using the available tools to ensure that everything is coordinated and enhanced.

Contact us and we would be happy to discuss your needs and create a tailored proposal for you.