Are you looking for a Social Media Agency that understands how to deliver real-world business objectives? We are wholeheartedly focused on the KPIs that deliver business growth, not just followers.
When utilised correctly Social media is a force to be reckoned with. It captures attention, builds relationships, influences purchases and allows customers to share like never before.
If you want to grow your brand, then Facebook, Instagram, Tik Tok and LinkedIn are the places to be.
Social media is used by over 80% of the UK population. At an average of over 2 hours each day, this offers an incredible opportunity for you to capture your customer’s attention.
Not only this, but social media is a unique tool to build relationships with your target audience online and keep your brand at the forefront of their mind.
- Business Strategy
- Digital Marketing Strategy
- Variety of Content
- Ratio of posts
- Timing
- Targeting
- Your Brand’s messaging, tone of voice and identity
- Buyer Personas
- Influencers / Collaborators
- Buying process stages
- Goals
- KPIs
- Platform Algorithms
- In-house resources
- Goals
- Competition
- Target audience (buyer personas)
Once we understand these key factors, we can then provide a bespoke proposal to suit your business goals and your budget.
Social Media Management and Marketing
Since 1997 we have helped grows hundreds of small businesses across all sectors from our purpose-built office in The Jewellery Quarter.
We will take pride in building your Social Media presence, increasing engagement and achieving real business goals.
To ensure your business achieves the return on investment you hope for, we work hard to research your market, create bespoke content, improve your online reputation and continually improve the chosen Social Media KPIs.
We have in-house designers and videographers to create imagery and video content to set your brand apart from the competition.
Brand & Market Research
The first step to creating the right Social Media Strategy is to understand your brand, its values and its position within the market.
Then we move on to the competition and target customer profile.
We do this by:
- Conducting research into the content your business needs
- Creating Buy Persona
- Perfect product/service messages
- Monitor your competitor’s use of social media and how they attract engagement
Content Creation and Scheduling
From our 20+ years of Digital Marketing experience, we can craft an effective social media plan for your business, including tailored content creation and considered scheduling.
These are the key factors to ensure the content works:
- All in line with the brand guidelines
- Varying types of content with various purposes in mind
- Selecting the best time of day/week depending on the audience and content
- Writing engaging copy and utilising the most appropriate hashtags
Community Management
Picking up the phone isn’t always an effective way of getting in touch with your customers. Social media allows you to communicate conveniently with your customers by having direct interactions with them at a time and place that suits their schedule.
We help manage your community and reputation by:
- Growing your audience on social media
- Monitoring and responding to customer queries
- Ensuring that our responses adopt your brand’s tone of voice
- Directing your customers to the most relevant point of contact
Monthly reporting
We produce monthly simple reports highlighting the agreed KPIs.
We report on:
- Social traffic to your site
- Conversions
- Levels of engagement for the tailored content
- How we can make improvements to your strategy
We provide a range of social media services for B2B & B2C clients
– whether you’re a local or national brand –
We work closely with you to tailor a Social Media package to suit your business and your goals.
We like to be as transparent as possible, so we have created example packages, along with prices, for both a B2B and a B2C business.
Bespoke Campaigns
No one campaign is the same and we like to create a package that fits your needs. We take into account your budget, goals and internal resources.
– You may have a much greater demand in terms of the audience you would like to reach or the leads/sales you would like to achieve.
– Maybe you have people in-house to work alongside ours and make the process easier.
We like to work closely with your team, using the available tools to ensure that everything is coordinated and enhanced.
Contact us and we would be happy to discuss your needs and create a tailored proposal for you.
The Social Media Platforms We specialise In
Facebook may not be the coolest Social Media account currently. But it is the most popular platform in the world, with over 2.7 billion monthly active users. This means that no matter what industry you’re in, your target audience is likely to be on Facebook, making it an excellent platform to connect with existing and potential customers.
To truly leverage the power of this platform, you need to have a strategic approach and a consistent presence. This is where our agency comes in. We specialise in managing Facebook pages for small businesses, ensuring that their content is engaging, relevant, and optimised for maximum reach and engagement.
Our Social Media experts work with you to create a tailored content strategy that aligns with your brand and business goals, whilst speaking directly to your target audience.
We’ll handle everything from content creation to community management, ensuring that your Facebook page is a hub for engagement and customer interaction.
Facebook can be a powerful tool for driving sales and increasing brand awareness, but it requires a significant investment of time, expertise, creativity and resources to be successful.
Instagram is all about great visual content and with over 1 billion active monthly users, it’s a powerful platform to showcase your products and services. The platform allows businesses to post images, videos, stories, reels, and more, providing a variety of ways to engage with your target audience.
We understand that managing an Instagram page can be time-consuming, and it can be challenging to create and execute a content strategy that stands out and resonates with your target audience. That’s why we offer Instagram management services that include content creation, community management, and engagement.
We help you with the following:
- Content creation: Our team will create visually appealing and engaging content that resonates with your audience, and we’ll tailor it to fit your brand’s tone and voice.
- Hashtag research: We will conduct in-depth hashtag research to ensure that your content is discoverable by your target audience.
- Influencer outreach: We can help you identify and collaborate with influencers in your niche to increase brand awareness and reach a new audience.
- Community management: We’ll monitor and respond to comments and direct messages to ensure that your followers feel heard and engaged with your brand.
- Analytics: We will provide regular reports on the performance of your Instagram page, including engagement rates, follower growth, and more, to help you track your ROI.
LinkedIn is specifically designed for professionals and businesses. With over 750 million users in more than 200 countries, LinkedIn is the world’s largest professional networking platform. It’s an excellent platform for your business to connect with other professionals, build relationships, and showcase your brand.
At Strategy Plus, we understand that managing a LinkedIn page can be time-consuming, and difficult to create the right mix of content that will engage and impress the desired people.
Our team of social media experts will work with you to create a tailored content strategy that aligns with your brand and business goals. We’ll handle everything from content creation to community management, ensuring that your LinkedIn page is a hub for engagement and customer interaction.
We help you with the following:
- Content creation
- Personal branding: We can help you establish yourself or your team members as thought leaders in your industry by creating engaging and insightful content.
- Lead generation
- Community management
Twitter is a fast-paced social media platform with over 330 million active monthly users. It’s an excellent platform for your people and brand to reach people within your industry.
Our experts can manage your profile on a daily basis which is needed on this platform. In a way that represents your brand in the right way and generates engagement.
Twitter may only be suitable for certain businesses in certain industries and should not be used lightly.
TIk Tok
TikTok is a platform that has rapidly gained popularity, especially among younger generations. It’s a video-sharing app that allows users to create short-form videos that can be shared and viewed by a global audience. With over 1 billion active monthly users, TikTok presents a unique opportunity for your business to reach new audiences and engage with potential customers in a fun and creative way.
We understand that managing a TikTok account can be challenging, especially if you’re not familiar with the platform or its algorithm. That’s why we offer TikTok management services that include content creation, video production and paid campaign management.