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Social Media

There are 3.03 billion active social media users, your customers are some of them. (Brand Watch)

There are so many factors that go into managing the perfect social media marketing campaigns

Content
Ratio
Timing
Targeting
Branding
Tone of voice
Influencer marketing
Re-marketing
Buyer persona research
Goal setting
Measuring

We know you’re reading this because you want to grow your business through the power of social media. You are right to look in this direction because the first step of all Marketing is attention, you can’t build relationships or sell without peoples’ attention. Because Social media is used by over 40 million people in the UK alone and on average people spend over 2 hours on them every day, this is where your customers’ attention is.

Rather than spending tens of thousands on TV adverts to get the same reach, social media allows you to not only get in front of your potential customers but also build relationships with two way conversations.

Believe it or not, there is a lot of thought and planning that goes into making the most out of social media. Many businesses start a Facebook, Twitter or LinkedIn page, create a few posts and never return. The result is a waste of valuable time and in some cases, it can give a negative impression of your brand by being half hearted.

Before we start any campaign or create a proposal we understand the following

In-house resources
Goals
Competition
Target Audience (buyer personas)

Once we have a full understanding of the above we can then provide a bespoke proposal to suit your business. The pricing can vary due to the bespoke nature of our approach.

If you aren’t sure whether you need an external agency helping you and where they maybe able to help, let us carry out a free video recorded review before any meeting takes place.

Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.

Amy Jo Martin

Social media is a great platform for advertising your products and services to your target market. But social media isn’t just another marketing tool; it’s a whole different experience altogether. And the fact that there are over 2 billion active users of social media globally means that it can’t be ignored.

Believe it or not, there is a lot of thought and planning that goes into making the most out of social media. Many businesses start a Facebook, Twitter or LinkedIn page, create a few posts and never return. Having been involved in online marketing since 1997, we understand what needs to be done and how. We have a dedicated social media team, helping you make the most out of the massive potential available.

Social Media Management and Marketing

As a specialist social media agency, we help B2B, B2C and e-commerce businesses of all sizes with their social media needs and requirements. This includes researching your target market, creating and distributing daily content, managing your reputation, and analysing the performance of your social media strategy…

Audience Research and Planning

Before we can create a social media strategy to suit your business, we conduct market, competitor and audience research. This allows us to see how social media can benefit your business, which platforms you should be using and what sort of content your target market is sharing. We do this by:

  • Identifying your target audience through online market research
  • Analysing your competitors’ social media presence and tactics
  • Conducting research into the content available and needed in your niche

Content Creation and Scheduling

Before we can create a social media strategy to suit your business, we conduct market, competitor and audience research. This allows us to see how social media can benefit your business, which platforms you should be using and what sort of content your target market is sharing. We do this by:

  • Identifying your target audience through online market research
  • Analysing your competitors’ social media presence and tactics
  • Conducting research into the content available and needed in your niche

Community Management

Spending hours on the phone calling your customers – especially when they’re at work and don’t have time to talk – is incredibly counter-productive. Social media enables your business to have direct, one-to-one interaction with your customers and prospects. We help manage your community and reputation by:

  • Growing your audience on social media
  • Monitoring and responding to customer queries through social media
  • Ensuring that our responses adopt your brand’s voice
  • Directing your customers to the most relevant points of contact

Monthly Reporting

Your business needs to know that the strategies and tactics we use are working. That’s why we produce monthly reports outlining the performance of your social media profiles and pages:

  • Breaking down the activities we have undertaken
  • Highlighting levels of engagement through your social media channels
  • Measuring social traffic to your site
  • Making suggestions for improvements to your social media strategy

We provide a range of social media services to B2B & B2C clients – whether you’re a local or national brand

Our services and related prices depend on your business, as we will tailor the package depending on the your products/services and goals.

We like to be as transparent as possible, so we have created a simple outline of a package and price for both a B2B and a B2B brand below.

STANDARD B2B PACKAGE

£350 P/M + VAT

  • 3 platforms managed e.g. LinkedIn, Twitter and Facebook
  • 1 post daily tailored to your target audience, their buying process and platform
  • Daily monitoring of interaction and direct messages
  • Weekly activity to increase your desired audience on all 3 platforms
  • Monthly specific campaign to generate leads
  • Monthly report to show reach, engagement, website traffic and leads

STANDARD B2C PACKAGE

£450 P/M + VAT

  • 3 platforms managed e.g. Instagram, Facebook and Twitter
  • 1 post daily tailored to your target audience, their buying process and platform
  • 3 stories created for Facebook and Instagram
  • Daily monitoring of interaction and direct messages.
  • Weekly activity to increase your desired audience on all 3 platforms
  • Monthly specific campaign to generate sales
  • Monthly report to show reach, engagement, website traffic and leads

Bespoke Campaigns

No one campaign is the same and we like to create a package that fits your needs. We take into account your budget, goals and internal resources. You may have a much greater demand fin terms of the audience you would like to reach of the leads/sales you would like to achieve or maybe have people in-house to work alongside ours. We always like to work closely with your team and working hand-in-hand with your business, using the available tools to ensure that everything is coordinated and enhanced.

Contact us and we would be happy to discuss your needs and create a tailored proposal for you.