When utilised correctly Social media is a force to be reckoned with. It captures attention, builds relationships, influences purchases and allows customers to share with their friends, families and contacts.
Social media is used by over 57.6 million people in the UK alone. At an average of over 2 hours each day. This offers an incredible opportunity for you to capture your customer’s attention.
Not only this, but social media is a unique tool to build relationships with your target audience online and keep your brand at the forefront of their mind.
Variety of Content
Ratio of posts
Timing
Targeting
Your Brand
Buyer Persona
Tone of voice
Influencers / Collaborations
Stage of the buying process
Buyer personas
Goals
KPIs
Platform Algorithms
- In-house resources
- Goals
- Competition
- Target audience (buyer personas)
Once we understand these key points, we can then provide a bespoke proposal to suit your business goals and your budget.
If you would like to know more about how we could help, we can also carry out a free video-recorded review of your online presence.
Social Media Management and Marketing
We take pride in helping Small businesses build their social media presence, increase engagement and achieve real business goals.
To ensure your business achieves the return on investment you hope for, we work hard to research your market, create bespoke content, improve your online reputation and continually improve the performance of your Social Media.
Brand & Market Research
The first step is to understand your brand, its values and its position within the market.
Then we move on to the competition and target customer profile.
We do this by:
- Conducting research into the content your business needs
- Creating Buy Persona
- Perfect product/service messages
- Monitor your competitor’s use of social media and how they attract engagement
Content Creation and Scheduling
From our 20+ years of Digital Marketing, we can craft an effective social media plan for your business, including tailored content creation and considered scheduling.
These are the key factors to ensure the content works:
- All in line with the brand guidelines
- Varying types of content with various purposes in mind
- Selecting the best time of day/week depending on the audience and content
- Writing engaging copy and utilising the most appropriate hash tags
Community Management
Picking up the phone isn’t always an effective way of getting in touch with your customers. Social media allows you to communicate conveniently with your customers by having direct interactions with them at a time and place that suits their schedule.
We help manage your community and reputation by:
- Growing your audience on social media
- Monitoring and responding to customer queries
- Ensuring that our responses adopt your brand’s tone of voice
- Directing your customers to the most relevant point of contact
Monthly reporting
We produce monthly simple reports highlighting the agreed KPIs.
We report on:
- Social traffic to your site
- Conversions
- Levels of engagement for the tailored content
- How we can make improvements to your strategy
We provide a range of social media services for B2B & B2C clients
– whether you’re a local or national brand –
At Strategy Plus, we work closely with you to tailor a digital marketing package to suit your business and your goals.
We like to be as transparent as possible, so we have created a simple outline for both a B2B and a B2C brand below.
Bespoke Campaigns
No one campaign is the same and we like to create a package that fits your needs. We take into account your budget, goals and internal resources. You may have a much greater demand fin terms of the audience you would like to reach of the leads/sales you would like to achieve or maybe have people in-house to work alongside ours. We always like to work closely with your team and working hand-in-hand with your business, using the available tools to ensure that everything is coordinated and enhanced.
Contact us and we would be happy to discuss your needs and create a tailored proposal for you.