Are you looking for a Birmingham Social Media Agency that delivers real-world business results? We focus on the KPIs that generates more revenue, not just followers.
When utilised correctly, Social media is a force to be reckoned with. It captures attention, builds relationships, influences purchases and allows customers to share like never before.
If you want to grow your brand, Facebook, Instagram, TikTok, and LinkedIn are the places to be.
Over 80% of the UK population use social media, an average of over 2 hours daily, offering an incredible opportunity to get the attention your business needs.
Social media is a unique tool for building relationships with your target audience and keeping your brand at the forefront of their minds.
- Business Strategy
- Digital Marketing Strategy
- Your Brand’s messaging, tone of voice and identity
- Buyer Personas
- Goals
- KPIs
- Content variety
- Ratio of posts
- Timing
- Targeting
- Influencers / Collaborators
- Buying process stages
- Platform Algorithms
Social Media Management and Marketing Services
Brand & Market Research
The first step to creating the right Social Media Strategy is to understand your brand, its values and its position within the market.
Then we move on to the competition and target customer profile.
We do this by:
- Conducting research into the content your business needs
- Creating Buy Persona
- Perfect product/service messages
- Monitor your competitor’s use of social media and how they attract engagement
Content Creation and Scheduling
From our 20+ years of Digital Marketing experience, we can craft an effective social media plan for your business, including tailored content creation and considered scheduling.
These are the key factors to ensure the content works:
- All in line with the brand guidelines
- Varying types of content with various purposes in mind
- Selecting the best time of day/week depending on the audience and content
- Writing engaging copy and utilising the most appropriate hashtags
Community Management
Picking up the phone isn’t always an effective way of getting in touch with your customers. Social media allows you to communicate conveniently with your customers by having direct interactions with them at a time and place that suits their schedule.
We help manage your community and reputation by:
- Growing your audience on social media
- Monitoring and responding to customer queries
- Ensuring that our responses adopt your brand’s tone of voice
- Directing your customers to the most relevant point of contact
Monthly reporting
We produce monthly simple reports highlighting the agreed KPIs.
We report on:
- Social traffic to your site
- Conversions
- Levels of engagement for the tailored content
- How we can make improvements to your strategy
We provide a range of social media services for B2B & B2C clients
– whether you’re a local or national brand –
We work closely with you to tailor a Social Media package to suit your business and your goals.
We would like to be as transparent as possible, so we have the following examples of B2B and B2C packages.
Itemised Guide Prices
- Three posts per week £200pm
- Community engagement £160pm
- Dynamic LinkedIn outreach to 600 people £210pm
- On-site content creation (1/2 day) £300
- Ad Management £220pm
- Quarterly long-form content, written or full days video session £500pm
Bespoke Packages
No two campaigns are the same, and we want to create a package that fits your needs.
– You may have greater demands regarding the audience size you would like to reach or the leads/sales you would like to achieve.
– Maybe you have people in-house to work alongside ours and make the process easier.
We like to work closely with your team, using the available tools to ensure everything is coordinated.
Contact us, and we will be happy to discuss your needs and create a tailored proposal for you.
The Social Media Platforms We specialise In
Facebook may not be the coolest Social Media account currently. However, it is the most popular platform globally, with over 2.7 billion monthly active users. This means that no matter what industry you’re in, your target audience will likely be on Facebook, making it an excellent platform to connect with existing and potential customers.
Not to mention the Meta Ad platform, which is incredibly powerful in its targeting and reach.
Instagram is all about great visual content. With over 1 billion active monthly users, it’s a powerful platform for showcasing your products and services. The platform allows businesses to post images, videos, stories, reels, and more, providing a variety of ways to engage with your target audience.
Managing an Instagram page can be time-consuming, and it can be challenging to create and execute a content strategy that stands out and resonates with your target audience.
We help with the following:
- Content creation: Our team will create visually appealing and engaging content that resonates with your audience, and we’ll tailor it to fit your brand’s tone and voice.
- Hashtag research: We will conduct in-depth hashtag research to ensure that your content is discoverable by your target audience.
- Influencer outreach: We can help you identify and collaborate with influencers in your niche to increase brand awareness and reach a new audience.
- Community management: We’ll monitor and respond to comments and direct messages to ensure that your followers feel heard and engaged with your brand.
LinkedIn is the world’s largest professional networking platform with over 750 million users in more than 200 countries. It’s an excellent platform for your business to connect with other professionals, build relationships, and showcase your brand.
We help with:
- Content creation
- Personal branding: We help businesses and individuals become industry leaders by creating regular, engaging, and insightful content.
- Lead generation
- Community management
Twitter is a fast-paced social media platform with over 330 million active monthly users. It’s an excellent platform for your people and brand to reach people within your industry.
Our experts can manage your profile on a daily basis, which is needed on this platform, in a way that represents your brand well and generates engagement.
Twitter may only suit certain businesses in specific industries and should not be used lightly.
TIk Tok
TikTok is a platform that has rapidly gained popularity, especially among younger generations. It’s a video-sharing app that allows users to create short-form videos that can be shared and viewed by a global audience. With over 1 billion active monthly users, TikTok presents a unique opportunity for your business to reach new audiences and engage with potential customers in a fun and creative way.
We understand that managing a TikTok account can be challenging, especially if you’re not familiar with the platform or its algorithm. That’s why we offer TikTok management services that include content creation, video production and paid campaign management.