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Dear readers, My name is Feds and I am an intern at Strategy-Plus! You know that kind of person that sees an Instagram picture and read the words 'dairy-free', 'organic', 'vintage' etc. and think "I need this!" that is me, including the exclamation mark! I am an International Development Master student at the University of Birmingham and if you are wondering why I am attending this course, it's because I am interested in the marketing strategy behind fair trade coffee in developed countries.It soon became obvious that the reasons why I liked my Degree and my Masters was the language of Politics and the skills behind selling ideals; so I thought to myself, what's better than marketing? 

How does social media differ for small businesses?

Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.

However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.

What do you use social media for? Networking to generate inbound leads for your business? Are you unsure how you can focus your efforts to meet your lead generation goals? Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail and PPC (Pay Per Click) advertisements, according to HubSpot. If you’re starting a campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent platforms to build on, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.