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Dear readers, My name is Feds and I am an intern at Strategy-Plus! You know that kind of person that sees an Instagram picture and read the words 'dairy-free', 'organic', 'vintage' etc. and think "I need this!" that is me, including the exclamation mark! I am an International Development Master student at the University of Birmingham and if you are wondering why I am attending this course, it's because I am interested in the marketing strategy behind fair trade coffee in developed countries.It soon became obvious that the reasons why I liked my Degree and my Masters was the language of Politics and the skills behind selling ideals; so I thought to myself, what's better than marketing?