online marketing birmingham Tag

Dear readers, My name is Feds and I am an intern at Strategy-Plus! You know that kind of person that sees an Instagram picture and read the words 'dairy-free', 'organic', 'vintage' etc. and think "I need this!" that is me, including the exclamation mark! I am an International Development Master student at the University of Birmingham and if you are wondering why I am attending this course, it's because I am interested in the marketing strategy behind fair trade coffee in developed countries.It soon became obvious that the reasons why I liked my Degree and my Masters was the language of Politics and the skills behind selling ideals; so I thought to myself, what's better than marketing? 

Even though we are in the digital age, many people still wonder why it is important to have a presence online. They may wonder how it can help their business or brand and why they should bother to invest time and money into social media. So we decided to compile a list to decipher why you should be dedicating some time to getting your message across clear and concisely on social media platforms.

Content marketing is a phrase we hear when seeking to create a successful social media marketing strategy. It is the one marketing tool that is essential for acquiring more web traffic and receiving a much higher amount of engagement on your social media profiles. The said content can be anything from a website's 'About Us' page to articles, however, it is more commonly associated with blog writing, which links back to SEO, as it is this practice that simultaneously provides the most success but also the most frustration. Below are a few tips that will hopefully inspire your future content marketing approaches.

On a frequent basis, marketers come across new marketing tips and techniques that can improve their business. The influx of new data we are given can prove to be somewhat confusing and make our lives a little more difficult. We are sure to be introduced to more online marketing trends in 2016, and while they will certainly improve our marketing strategy, it is easy to overlook the tried-and-true methods that have served us well in the past. Below, we are looking into less recent but effective marketing tips as well as recently emerged marketing tips.