Social media marketing Archives | Strategy Plus
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Social media marketing Tag

Even though we are in the digital age, many people still wonder why it is important to have a presence online. They may wonder how it can help their business or brand and why they should bother to invest time and money into social media. So we decided to compile a list to decipher why you should be dedicating some time to getting your message across clear and concisely on social media platforms.

How does social media differ for small businesses?

Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.

However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.

Content marketing is a phrase we hear when seeking to create a successful social media marketing strategy. It is the one marketing tool that is essential for acquiring more web traffic and receiving a much higher amount of engagement on your social media profiles. The said content can be anything from a website's 'About Us' page to articles, however, it is more commonly associated with blog writing, which links back to SEO, as it is this practice that simultaneously provides the most success but also the most frustration. Below are a few tips that will hopefully inspire your future content marketing approaches.