Social media marketing Tag
Hello! Its been a while since I did an entry in the diary last, sorry about that. As well as a good foot of snow, lots of things have happened. Let me clue you into what's been going on...
Hi and Goodbye! My name is Natalie and I'm the latest Intern with Strategy Plus, I've been that busy, that I haven't had time to properly introduce myself. As I approach the end of my 2 months internship, I would love to share my experiences. First of...
If you are a business that wants to get serious about social media then there are a number of tools you can use to help you schedule and manage the process. We have listed the top 5 social media tools that we think you should be using. We believe these tools can take your social media strategy from OK to slay!
How does social media differ for small businesses?
Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.
However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.
It's easy to forget that social media is social. With the rush to an ever-expanding list of new mediums and networks, SMEs need to invest time in engaging with their community of followers and connections. Are you just broadcasting your message out to the world? Or are you truly engaging with your customers and audience?
Before the internet, businesses had relied on door-to-door interaction and marketing in order to engage with the public. Since then, technology has ruled our inbound marketing methods, evolving so to enable us to create motion pictures, opening up new paths in TV and radio and then...