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Dear readers, My name is Feds and I am an intern at Strategy-Plus! You know that kind of person that sees an Instagram picture and read the words 'dairy-free', 'organic', 'vintage' etc. and think "I need this!" that is me, including the exclamation mark! I am an International Development Master student at the University of Birmingham and if you are wondering why I am attending this course, it's because I am interested in the marketing strategy behind fair trade coffee in developed countries.It soon became obvious that the reasons why I liked my Degree and my Masters was the language of Politics and the skills behind selling ideals; so I thought to myself, what's better than marketing? 

Rankings fallen since penguin 4.0
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.