Front & Back End Devs
The Web Design Agency Developed By Marketing Experts
If you are looking for Web Designers with more understanding of Marketing, Branding and Strategy, then you’re in the right place.
Our Digital Marketing Agency was established in the Jewellery Quarter by an International Marketing Consultant back in 1997. In the last two decades, we have worked continuously to understand how websites can be best utilised as the hub of all your Marketing.
This is what makes us different, we don’t just think about pretty designs, we understand the following:
- Target audience
- Brand messaging
- User experience
- Business objectives
Ever since we started we always have SEO in mind and to make websites as search engine friendly as possible.
Since then we have continually improved our Web Design and Development services.
Due to the improvements in open-source platforms such as WordPress and Magento, we moved from our custom-built CMS back in the late 2000s. This was to save clients money and deliver websites with a huge array of functionality out of the box. Plus it allowed customers to move web providers easily if needed.
We were the first out of the block to develop mobile responsive websites, to ensure the best possible user experience on all devices.
Due to the vast array of websites and the continual challenge of getting one over your competitors, it is tempting to try anything and everything.
Ultimately, believe in quick and concise websites over pretentious stylised sites that date far too quickly and perform poorly in terms of SEO.
Our website designs range from simple 10-page WordPress websites to full-blown customised PHP frameworks.
We have worked with hundreds of businesses over the years and with this experience, we understand who we can benefit the most.
Small owner-run businesses see huge advantages from working with us and our expert team. Because we are streamlined, customers get results quicker and with far fewer costs involved.
The relationships we build are more solid and long-lasting when we are dealing with the Director. They can see the value we offer and trust our expertise.
We work with Small businesses with just a few personnel, all the way up to those turning over tens of Millions. These businesses cover all industries from recruitment to manufacturing.
The lessons we have learnt from customers and their design projects are invaluable.
Our team has such longevity, they have retained all this knowledge and you get to reap the rewards.
How we Design and Develop Successful Websites
We hope to make things as simple for you as possible.
Our approach to Web Design has always been driven by our Marketing background, understanding the user’s needs and your goals.
We understand your business is unique. Why? Because it is. Every single business in the world, no matter how similar, will always have something that sets it apart from the rest. You should be proud of the unique aspects of your business and we want your website to reflect them.
We can work with you to understand the 4 key factors of your brand that will set your website apart:
- Why does your brand exist
- How your brand achieves the desired goals for customers
- What your brand offers its customers
- Who are your brands customers
Conversion Rate Optimisation
We need to deliver the answers to appeal to your customer’s aspirations and answer their questions as quickly as possible.
Once we know your Positioning Statement (What, Who, How and Why) we can then begin to communicate it through your messaging and design.
Creating the right user experience along with clear CTA’s (Call To Action) will bring about the required results.
We advise on your CTA’s, making sure you have two per page, one for those ready to purchase and those just researching.
We can advise on ways to entice people to share their data with you, such as offering a free guide or discount code.
Careful consideration needs to be taken to ensure the right CTA is on the right page and in the right position.
The Buying Process
- Awareness – They become aware of your brand, product, service and solution. Make sure the first few seconds on your site leave a great lasting impression e.g. great logo, imagery, banner messaging etc.
- Consideration – this is where a website visitor is still unsure as to which solution is best, therefore create content on why it’s best e.g. case studies, product reviews etc.
- Decision – Once the website visitor is sure it’s the right solution, they now need to choose who to buy it from. This is where you show content to promote yourself as against the solution e.g. free delivery, 100 years of experience etc.
Pretty much every page on your site should bear in mind all three stages as you don’t know which stage they are at when they land on the site.
Website Platforms We Design & Develop With
WordPress / WooCommerce
WordPress is a free and open-source content management system (CMS) that powers over 40% of all websites on the internet. It’s easy to use, highly customisable and offers a vast range of features, including blogging, e-commerce, and multimedia. WordPress provides an intuitive interface, a vast library of plugins, and a thriving community of users who regularly contribute to its development.
WooCommerce is a powerful e-commerce plugin that integrates seamlessly with WordPress. It offers an extensive range of features, including inventory management, shipping options, payment gateways, and a robust reporting system, making it an all-in-one solution for online businesses.
Shopify is a leading e-commerce platform that provides businesses with everything they need to sell your products online.
Shopify provides an intuitive interface and a variety of features, including payment processing, inventory management, shipping options, and a powerful reporting system.
One of the biggest advantages of using Shopify is its ease of use. It’s designed to be user-friendly, even for those with no prior experience in e-commerce. The platform also offers a wide range of integrations, allowing users to connect their store to various apps and services, including social media platforms and email marketing tools.
Shopify’s scalability is another significant advantage. It can accommodate businesses of all sizes, from small startups to large enterprises, and can handle high levels of traffic and sales without any downtime. Additionally, Shopify offers a robust security system that protects user data and ensures that online transactions are secure.
We have developed and managed many other platforms, don’t be afraid to get in touch if you have specific requirements.
Custom Web Development
There are very selective occasions where we would suggest developing a website using custom code and programming. Where there are specific and unique functionality, integration or security requirements, this may be necessary.
We started developing websites from scratch in the late 90’s and although we have moved towards open-source platforms, we have only ever developed our skill set and continue to create bespoke websites today.
The secret to creating the perfect custom build is planning and a detailed user journey in mind.
The benefit of a custom build is that you get exactly what you want and non of the additional fluff. The performance of the website is typically much better than the slightly bloated open-source platforms.
What happens once your website is live?
It’s important to keep the website up-to-date and quick to ensure a great conversion rate.
Once potential customers are using your site, you need to be able to analyse how the site is performing and how it’s being used. We can set up Google Analytics correctly to track website behaviour and conversions.
With Google Analytics data, you can decide which pages need improving. Performing this task successfully will help increase your conversion rate and make all your digital marketing more effective.
We are here to support you every step of the way by offering a cost-effective monthly support package. Remember, your website is a living thing and is never a finished product.
Hosting, Domain, Google Analytics
This ensures the website and email functionally are live, as well as providing the necessary statistics behind the websites performance.
This keeps the website fresh and interesting, providing good content for your audience.
Search Engine Optimisation
SEO (Search Engine Optimisation) is a tool used to achieve higher rankings in Google searches. This will increase the quantity of your visitors by moving your website up in search results.
For instant traffic and to test your new site, there’s no better way than paid campaigns such as Google PPC and Social Media Ads. Within weeks we can see whether we can generate profitable leads and sales using the vast tools available in both Google and Facebook Ad platforms.
We understand that you may know your business better than anyone else but may not be able to get it across as you’d like to in writing. We can help you with your website proofreading, copywriting and editing.
If you are looking for the most cost-effective form of Digital Marketing, then look no further than email. As long as you have the email addresses of your customers, ex-customers and potential customers, we can create the perfect email for their inboxes.