Web Design can be a puzzling subject for many due to technical jargon being thrown into the mix, but here at Strategy Plus, we hope to make things as simple for you as possible. With experience since 1997 we know what is possible and what you need. If you wish to discuss any aspects of our services, please don't hesitate to contact us on 0121 638 0457 or email us at firstname.lastname@example.org.
We believe your business is unique. Why? Because it is. Every single business in the world, no matter how similar, will always have a belief or a system that sets it apart from the rest. You should be proud of the unique aspects of your business and we want your website to reflect them.
In order for your target market to do business with you over your competition we need to make the web experience as smooth as possible. We need to deliver the answers to their questions, solutions to their needs and capture their aspirations. Once we know your USPs (Unique Selling Points) we can then begin to communicate these as quickly as possible through imagery and text. Creating the right user experience along with clear CTA's (Call To Action) will bring about the required results.
Your website may have several CTA's to ensure you convert your website visitors into potential customers: this could be through a phone call, an email, a purchase on your site, downloading a newsletter or a service booking. Careful consideration needs to be taken to ensure the right CTA is on the right page and in the right position.
Last but not least we also take into account the buying process for all customers, ensuring there is content for the last two stages as you don't know at which stage they may be:
Consideration - Information why to choose a certain product or service
Decision - Information as to why they should choose you to provide it
Ultimately our aim is to reduce your website's bounce rate and increase conversion rate. We hope this all makes sense but please contact us for further information and some free advice.