Video Marketing : Why Every Business Should Use It | Strategy Plus
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video marketing

Why You Should Use Video Marketing

With the abundance of digital and social media marketing content these days, videos are the ones that grab the attention of consumers the most. Video marketing is used predominantly to increase brand awareness, as well as educating your customers and generating leads.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.Here are some of the reasons why you should use video marketing: 

Improves Audience size

A major reason why you should use video marketing in addition to conventional social media and other forms of online marketing is due to the size of the possible audience you could get. There are over 974 million existing Twitter accounts and 82% of those users watch video content. With 54% of all users surveyed by Twitter reporting that they had taken action after seeing a brand’s Tweet, it makes sense to have branded video content on Twitter.

In regards to video focused platforms such as youtube, their active users make up 1/3 of all internet users showing the immense size of possible consumers.

Raises Awareness

We can’t recommend social media enough for businesses, and not just because of the size of the audience. Videos shared on social media generate 1200% more shares than posts with just texts and images combined. As videos will get more shares amongst users, the amount of consumers which your brand could reach is more consistent and measurable than with word of mouth alone.

In order for a video to raise awareness about a business, it must be able to build trust with the consumers. One of the first videos you should create should be an “about us”. This helps to build a connection with an audience as it personifies the businesses. This, in turn, will increase the chance of the consumer forming a relationship with your business over competitors.

Increases Engagement

Pretty much every social platform allows video content, as it allows a new way for people to communicate. Adults are 39% more likely to share, 36% more likely to comment and 56% more likely to ‘like’ online videos over a basic text blog. A major reason why videos can be so engaging is because it combines authority and visual senses. This then increases basic levels of attention from consumers. In turn, this can improve understanding as people prefer watching over reading, making content easier to digest.

In addition to this, with the use of social media adverts (e.g.Facebook/Instagram), you can tailor a video to your preferred target audience, generating a strong connection with the video as they can identify with it.


Videos have a major impact on consumers with the buying process. According to statistics by Wyzowl animation studio, 98% of people surveyed said they watched videos published by a business to inform themselves more about their product or service. In addition to this 90% of the sample said that videos similar to these were helpful in the purchasing process.

As previously mentioned, people prefer to watch a video over reading text. With video, there is little to no possibility that information can be misinterpreted or misunderstood. This is because what is being shown is clearly laid out to the consumer. People who watch an informative video retain 95% of a message, as opposed to 10% retention rate on plain text information.

Everyone Else is Using Video

Why be the only business not using video marketing. According to statistics by WordStream 87% of businesses online use video content. Using videos is not just for social media, if you perform SEO for your business, then the video can improve it. As videos improve amount of time visitors spend on your website, it signals to search engines that your site has good and engaging content. According to Moovly, you’re over 50 times more likely to show up on first on google if your site contains a surplus of videos, therefore, improving your search engine optimisation.

Video can also be used in email marketing campaigns. An email that includes a video can receive a click-through rate increase of around 96%. A short video can be viewed in the email without following a link to another website. The use of a video will leave an impression with customers who are used to seeing text orientated ones.


A common issue with businesses using video marketing is the difficulty to create videos. Ascend2 found that around 50% of marketers believe that video is the most challenging type of content to create. Sometimes a video can take up to a whole working day to film, and could only return a 90-second clip. The cost of this from most video marketing companies would be astronomical.

We have met with many video production companies to explain the need for much more simple and regular videos for online marketing. Whilst investing in a glossy corporate video, which is usually used for exhibitions, website homepage etc. is important, regular short videos should not cost the same amount.

After 12 months of researching equipment and editing suites, we have now started to offer simple video marketing services. To find out more about our video marketing services, click here.