Clicks & Giggles Episode One AI Videos in Digital Marketing

Discover how AI-generated videos are transforming digital marketing in the first episode of Strategy Plus’s Clicks & Giggles series. Learn practical tips, real use cases, and what this means for your brand’s future.
Clicks & Giggles Episode One AI Videos in Digital Marketing
By strategyplusN Strategy Plus Video Marketing August 1, 2025

Lights, Camera, Algorithm: Exploring AI Video with Strategy Plus

We’ve just launched something exciting at Strategy Plus: our brand-new video series Clicks & Giggles. In Episode One, Allyce and Daniel sit down for a friendly but thought-provoking chat about one of the hottest topics in marketing right now: AI-generated video content.

If you’re curious about where AI video fits into professional marketing strategies, or just wondering whether it’s all hype, this is a conversation you won’t want to miss.

Watch the full video here

 

Why AI Video? Why Now?

AI video tools have taken a giant leap recently. Just a few months ago, many of us would have dismissed them as clunky or gimmicky. But thanks to the emergence of VEO 3 (which now includes realistic audio and lip-syncing), the game has changed dramatically.

In the video, Daniel and Allyce share their initial impressions, honest questions, and the kinds of real-world use cases where AI could genuinely shine.

 

So… Should You Use AI Videos for Your Business?

That depends. Here are a few key takeaways from the discussion:

AI is not here to replace videographers

If you need footage of real people, real spaces, or your physical product, nothing beats traditional video production. (Peter, our fantastic videographer, can breathe a little easier.)

But it is an incredible tool in the right context


Think low-budget ads, fast-turnaround campaigns, or bringing still imagery like resort photos or product shots to life. It is ideal for:

  • Startups looking to create slick video content without breaking the bank
  • Social media teams experimenting with short, punchy visuals
  • Brands wanting a unique, humorous or creative twist (and where the audience is in on the AI joke)

 

The Risks: Realism vs. Responsibility

One of the biggest concerns the team discussed is authenticity. If you’re trying to pass AI-generated content off as real user-generated content, there is a risk your audience might feel tricked.

Allyce points out that it’s all about being transparent with your audience. Use AI creatively, but don’t pretend it’s something it’s not. The trust factor still matters, especially for more established brands.

 

Where AI Shines Bright

Some exciting examples were shared, like a tech startup’s AI ad during the NBA Finals that cost just £2,000 and took two days to produce. Not long ago, something like that would have required a massive budget.

Daniel also demonstrated a few of his own early experiments with AI videos, proving that even non-editors can quickly produce brand-aligned, professional-looking clips with the right tools.

 

Making AI Work for Your Brand

One of the best things about today’s AI video tools is how accessible they’ve become. You don’t need a studio, a film crew, or even a huge marketing budget. With just a few clicks, you can create content that looks polished and communicates your message clearly. For small businesses or in-house marketing teams, this could be a game-changer.

However, it’s important to treat AI as part of your creative toolkit, not a shortcut. While it can streamline production and reduce costs, it still takes a thoughtful strategy to make AI content engaging and relevant. Having a clear message, consistent brand voice, and understanding your audience is still essential. AI can’t do that thinking for you.

 

Use Cases Worth Exploring

Some businesses are already using AI videos to explain complex services or introduce new products in a visually engaging way. Others are building out entire FAQ libraries using AI avatars, helping customers get answers fast without relying solely on live support. There is also huge potential for repurposing. Think blog-to-video conversion, personalised email videos, or multilingual content made possible with instant AI voiceovers and translations.

As these tools continue to evolve, we expect to see more use in education, recruitment, training, and internal communications. AI video is not just for marketing. It can enhance the way businesses communicate across departments, clients, and teams.

Ready or Not, AI Video is Here to Stay

Whether you’re intrigued, excited or slightly sceptical, one thing is clear. AI video is no longer just a futuristic concept. It is already reshaping how we think about content creation, and it is only getting smarter.

For marketers and business owners, this isn’t about replacing people with machines. It is about working smarter, not harder. AI can help you move faster, test ideas cheaply, and deliver engaging visuals that grab attention without hiring a full production crew.

At Strategy Plus, we are experimenting, learning, and sharing what we discover as we go.

So, whether you’re a content creator, a brand manager, or simply AI-curious, join us for future episodes of Clicks & Giggles as we explore where digital marketing is headed next.