2016 saw a number of online marketing trends take place. This is as well as seeing a number of social media platforms evolve. But what is going to happen in 2017? What will be the online marketing trends of 2017? Well, we predict that the following handful of trends will dominate over the next 12 months.
Instagram, Twitter, Snapchat and even Facebook use the medium of live video in some form or the other. However, in 2017, we predict that more brands will utilise this platform.
- Augmented Reality
We reckon more businesses will use augmented reality in 2017. Much like Pokemon Go, businesses will find ways to bring the online world in the real world.
- Content will be king
Many businesses are now using content to stand out from the crowd. However, with the steady rate of businesses that are using this, other methods need to be taken to look unique. Those that take advantage of using virtual and narrative content with augmented reality will be king in 2017.
- Mobile SEO
Nowadays it isn’t just about how your website performs on a PC that matters anymore but how it performs on a mobile device is just as important. Google has Accelerated Mobile Pages (AMP), which looks at the speed of mobile websites and is starting to look at mobile SEO. So you know this is going to be a big deal in 2017.
- Short-lived content
Why do we love Snapchat? it’s short term! The content disappears. Generation Z have a short-attention span, so it is no wonder that they like this form of content. Businesses will be hot on this in 2017 and we reckon they will utilize this content to appeal to Generation Z.