For a strong global content marketing plan to arise, the plan requires extensive collaboration, close communication and hard compromises. Marketing is all about business growth. Content marketing has the same initial goal but the business growth is from creating content that is educational, insightful, and/or entertaining...
Starting up is often a trying task, being suffocated with responsibilities and the amount of time that certain projects and elements need to be completed by creates a difficulty that online start-ups dread. Online startups need to market and here are five musts that all online startups...
A common misconception is the idea of content being written solely for SEO. In simpler terms, keyword research is market research which should be utilised by your website to serve the search query your consumers are looking for, essentially making your content for people and not...
With businesses striving to rank high in Google's results, the demand is equally as high to have a mobile-friendly website, as they are more prominent in Google's search results. Google has made it evident that it strives for exceptional customer experience, and because of the high...
Over a third of UK retailers should be expecting a surge in sales growth made one mobile and tablet devices. This sales rise is a result of the festive period leading to an optimistic view ahead of Black Friday and Cyber Monday. A recent survey conducted found...
Of all the social media platforms your brand can utilise, Tumblr isn't one that will cross your mind. However, it may be something to consider as its growth in popularity as more celebrities are taking to it mean that more consumers are going to be focusing on...