With Google using over 200 ranking signals, and constantly updating its algorithm, we can forget that all this effort serves a simple purpose: Satisfy the user. It's not magic. Satisfaction is an actual ranking factor. It's a tough task to stop visitors from clicking the back...
Carrying on from our previous blog, here's 5 more social media marketing tips! We spoil you, we know! 6. Find and know your customers Personalising your customers experience is ideal in knowing what your customers are looking for, what they like, what they want etc. Setting up customised...
Social Media Marketing requires time, creativity and experience. The benefits of effective social media are something unimaginable 20 years old. Some of these benefits being improvement in: Website traffic Brand awareness Lead generation Inbound links for SEO Customer service Social media is not a one-shot approach that...
When Google’s Panda algorithm first came out, Amit Singhal, Google’s Chief Engineer, provided a list of potential factors that Google considers and looks at to determine the levels of trust in a website. Whilst this happened in 2012, many sites on the internet still show signs...
The way we shop as a nation and even as a planet has changed beyond our recognition over the past few years. Who do we have to blame for this? The internet. British institutions that stood strong for year after year have all seemingly succumbed to...
Facebook are following Twitter and many other Social Media websites by adding support for hashtags. Facebook explains this is to help its users keep track of popular topics being discussed on its site. How will it work? Once you add the "#" sign to directly in front of a word...