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How to: Social Media Profiles

Setting up a social media profile for your business is a must, although the actual process of setting one up can seem daunting.
We’re here to assist you in setting up a social media profile for the likes of Facebook, Twitter, Google+, LinkedIn and Instagram.

The Bio

With every social media page, there must be a short description about the profile. Including information about the your business, your website and email address as these are all essential for driving traffic. Another consideration is to include your Twitter handle and Google+ page in the personal information section as a form of promotion.

Your bio should be suitable for the particular social network and the audience of that profile.
As an example, your Facebook profile should be more fun and interesting to gain more likes and engagement from your audience. Contrastingly, your LinkedIn page bio should be professional and focused on skills and job role history.

Images

Your profile picture should be simple and be a perfect reflection of your business.
What it shouldn’t be is an image that attempts to fit in all of the information about your business into that small square box.

Make sure you use the same profile picture across all of your social media networks to make it easier for your audience to distinguish your brand from others.
Be consistent with your image posts as this will result in a wider chance of discovery and your audience will have more trust in you.

Facebook

With Facebook being one of the largest social media platforms at this current time with 1.3 billion users, it’s near enough crucial to have a profile for the success of your business.

Under the ‘About’ tab is where your listed bio/description would be. 
There are several fields to fill in also, such as:

– Job
– Education
– Location
– Contact information
– Website
– Relationship status

These sections can be further expanded upon to fill in the details about yourself, giving insight to your audience.
This information can be edited at a later date should any be subject to change.

Company pages have a significantly different ‘About’ section with fields like:

– Location
– Products
– Founding date
– Release date
– Contact information

Each of these fields should be filled out carefully as existing clients and customers will be frequent visitors to your page.
Take this opportunity to include a detailed description about your company telling your audience who you are, your mission, what you do and why they should choose you.

Image-wise, for a personal page a head shot will suffice and for a business page, your business logo will be an appropriate image.
Not forgetting, photos you have been tagged in will feature on your profile, so ensure that you’re wary of this so you can remove the unnecessary images and no one will be able to see them.

Twitter

The advantage of having a Twitter account is that there is no differentiation between a personal account and a business account, and the asking for your bio is distinctively minimal when compared to other networks like Facebook and LinkedIn.

The five sections which can be altered are:

– Name
– Bio
– Location
– Website
– Theme colour

Because of the little opportunity for personalisation, all of the attention should be focused on the bio area of your profile.
You are limited to so many characters, so you will not be able to go into too much detail, although the available 160 characters should be enough to include a snippet of insight into your business’s mission.

A new tool was added to Twitter earlier this year: the ability to pin a Tweet to your profile, which would be the first Tweet visible to visitors who click onto your profile.
This is a fantastic opportunity to promote your page to prospects by selecting the strongest piece of content from your feed that you have created yourself.

Google+

Google+ is quite an unsung social media network surprisingly, as Google+ profiles play a role in search results of your name or brand.

Similar to Facebook, the ‘About’ tab offers the opportunity to tell your audience a bit more about your brand.

The three sections that you should focus on are:

– People: This section displays your circles. People are more likely to follow you if it is shown that you will follow back. And, unfortunately, your credibility may play a huge role in who follows you, as they will be more likely to follow you if they see you have a lot of followers.

– Links: Google+ encourages you to cross-promote. Utilise this to link to your other social media pages and your website

– Story: The Story section allows you to provide more information about your business. You can come up with a tagline and include keywords you’d like to be related back to you when people are searching; an introduction; and a section named ‘bragging rights’ for relevant accomplishments.

LinkedIn

What is asked for your LinkedIn company page is:

– Company name
– Company size
– Type
– Website
– Main industry
– Operating status
– Year founded
– Location

With these fields being self-explanatory, you can spend more time on the lengthier sections of the site, such as; company description – describing who you are and what you do and will appeal to prospects, be sure to include links to your website; company specialties – you can list the key terms that clients who use your product and services will be able to search for; and featured groups – a section that lists the LinkedIn groups you have joined and actively participate in.
Groups are a brilliant way of making new connections, so grasp the opportunity to join one, or create your own on a topic that you see a void in.

Instagram

Most likely one of the easiest networks to join, which is solely used for sharing images.
Aside from the name, the information left to given is a short description of your brand (again, you are limited to your characters, approx. 150) and a link to your website. It’s important to include any branded hashtags that will let people browse the content posted before they follow you.

The difference with this social media network is that you are probably going to be setting up your account on a mobile or tablet device.

Keep in mind that recent photos will be the most prominent on your page, so ensure that only the best content is shared, and stick to a certain style which will make your brand more recognisable.

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