Oxford Online Pharmacy is a fast-growing online pharmacy business that started trading in 2012. With nearly all sales generated by expensive Google ads, Oxford Online Pharmacy looked to Strategy Plus to improve all other elements of their online presence to make it more profitable.
Within 4 weeks we developed their email template designs to increase click through rate. We scheduled different types of refreshing content throughout the month so that customers continued to be engaged. A/B testing was performed to ensure we found the best days and times to schedule the emails as well as the subject headings. After just 4 weeks we had increased their email revenue by 40%.
Search Engine Optimisation
Because the vast majority of new business will be generated from Google, it is essential get to the top half of the first page. The most cost effective place on the first page would be in the organic results rather than PPC ads. However, to succeed with a search term such as ‘online pharmacy’ you would be competing against well-established big brands such as Boots and Lloyds. Within just 3 months we achieved top 5 results on the first page.
The purpose of Social Media within this campaign was to build a brand that customers trusted and that were happy to engage with to increase brand awareness. Again, with the use of varying types of relevant content and well scheduled posts, we instantly increased their reach by over 30%.
NB: Only percentages are shown due to client confidentiality