Over 3bn Social Media users and those aged 55+ are twice as likely to engage with brands online
81% of people start their research online before buying
Your customers will be hanging out, researching and buying online, you therefore need a strategy to be in front of them with exactly the right content at the right time. Otherwise, your competitors will capture their attention, trust and custom.
Research your buyer personas until you understand their needs, interests, concerns and how they consume content. Research your competition so you can see where you should be positioning your business within the market place.
Every project should have a different Strategy, not only based on the research carried out, but the individual circumstances of the business involved, such as budget available, how well established is the brand, targets etc.
Good quality, specific and relevant content is the fuel for all Inbound Marketing. Not only will it help your SEO, but will also provide ammunition for your Email and Social Media Marketing.
Once you have the attention of your buyer personas, you need to engage them. Through constant strategic communication with Social Media and Emails, we will be able to nurture these initial contacts into relationships.
Once the buyer persona is in the final stage of the buying process and ready to buy, we will ensure that the correct message and call to action is in the right place at the right time. Particularly on your website.
Once you have secured the customer it's important to turn them into a brand advocate, promoting you on your behalf with the use of Social Media and Emails. Goal setting is essential for continued growth.
We have a proven record since 1997 for achieving the goals of hundreds of SME’s across Birmingham, the West Midlands and beyond. These goals are achieved throughout the buying process, whether it be increased brand awareness, website traffic or leads/sales.
We follow a holistic Inbound Marketing Methodology that is tailored to the changing world of customer behaviour. This process doesn’t rely on huge up front costs like traditional forms of marketing. Instead it’s creativity that organically improves your Digital Marketing ROI and over time the growth increases exponentially.
Not only do we perform all of the above work within our experienced in-house team, we also use the most effective software. These tools range from Google analytics, Moz to Webleads giving you real information to allow you to convert as many people landing on your website as possible.
We are always looking to be ahead of the trend as we know this is a fast moving industry. We evolved from being a website and SEO agency to a holistic online marketing agency in 2012. In the last 12 months we have added Video marketing to our services as we have seen a gap in the Video production market.
If you are at the point where you aren’t sure what elements of your Online Marketing you need help with, we can carry out a Free video Review without any input from yourself, other than a web address and email.
Lastly we can offer workshops for those businesses with personnel in-house that maybe be able to carry out a lot of the work, if they had the know how. We are happy to help you help yourself.
We believe that a holistic approach with honesty and transparency will help you succeed long term.