Our Inbound Marketing Methodology | Inbound Marketing Midlands
Take a look at our Inbound Marketing Methodology: the complete Online Marketing Package from the complete online marketing agency.
15002
page-template,page-template-full_width,page-template-full_width-php,page,page-id-15002,page-child,parent-pageid-15135,ajax_fade,page_not_loaded,,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Our Inbound Marketing Methodology

Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)

  • LISTEN

    Research your buyer personas (target audience) until you understand their needs, interests, concerns and how they consume content. Benchmark yourself against your competition so you can see where you should be positioning your business in the market place.

  • CREATE

    Good quality, specific and relevant content is at the heart of Inbound Marketing. Not only will it help your SEO, but will also provide ammunition for your email and social media marketing. Whether it's blog articles or infographics, we can help create the content that will attract your ideal customer.

  • ENGAGE

    Once you have the attention of your buyer personas, you always need to engage them. Keeping them entertained and interested is no easy feat, yet through constant strategic communication with Social Media and Emails, we will be able to nurture these initial contacts into deeper relationships.

  • CONVERT

    Once the buyer persona is in the final stage of the buying process (decision making) and ready to buy, we will ensure that the correct content and call to actions are in the right places at the right time, whether it's your website, emails or social media.

  • GROW

    Once you have secured the customer it's important to turn them into a brand advocate, promoting you on your behalf with the use of social media. Not only this, but we will also use Emails and Social Media to remain communicating with your customers and ensure a better retention rate.

    We have all the skills, expertise and experience in-house to help with all aspects of your Inbound Marketing campaign.

If you are interested in working with a holistic Online Marketing Agency specialising in Inbound Marketing, please get in touch.







I'd like to receive future emails from Strategy Plus

  • It has been a concern of mine for a few years now and was made clear during the run-up to the Brexit vote: the population can be easily manipulated by micro-targeting on Facebook. Whether it was Cambridge Analytica or another agency, they did an extremely...

  • Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of your brand marketing initiatives has become a strategic priority. Storytelling focuses on increasing consumer emotional involvement in the b

  • Generating leads is not an easy task for a company. This infographic is a great go-to guide with five steps on lead generation through Inbound Marketing. 64% of marketers said that increasing audience engagement was crucial for their social media strategy. Want to find out...