If you are interested in working with a holistic Online Marketing Agency specialising in Inbound Marketing, please get in touch.
Our Inbound Marketing Methodology
Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)
Research your buyer personas (target audience) until you understand their needs, interests, concerns and how they consume content. Benchmark yourself against your competition so you can see where you should be positioning your business in the market place.
Good quality, specific and relevant content is at the heart of Inbound Marketing. Not only will it help your SEO, but will also provide ammunition for your email and social media marketing. Whether it's blog articles or infographics, we can help create the content that will attract your ideal customer.
Once you have the attention of your buyer personas, you always need to engage them. Keeping them entertained and interested is no easy feat, yet through constant strategic communication with Social Media and Emails, we will be able to nurture these initial contacts into deeper relationships.
Once the buyer persona is in the final stage of the buying process (decision making) and ready to buy, we will ensure that the correct content and call to actions are in the right places at the right time, whether it's your website, emails or social media.
Once you have secured the customer it's important to turn them into a brand advocate, promoting you on your behalf with the use of social media. Not only this, but we will also use Emails and Social Media to remain communicating with your customers and ensure a better retention rate.
We have all the skills, expertise and experience in-house to help with all aspects of your Inbound Marketing campaign.
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