With no fixed term contracts and over 20 years experience

 SEO can sometimes be confusing; full of hearsay, buzzwords, and misinformation.


But really it’s quite simple. Search Engine Optimisation is all about making your website as relevant, trustworthy and user friendly for your customers as possible. If you can do this,  Google will rank your site higher than your competition.


Why are Google organic rankings so important?

They generate a greater volume of traffic from your customers when they are proactively searching for your product or service, with an intent to buy. You can get an idea of how valuable these rankings are, by learning how much it costs to appear at the top of the rankings, using Google’s PPC Adwords.


Strategy Plus is one of Birmingham’s most experienced SEO agencies, having established an office in the city in 2003. However our fascination for Google’s algorithm first started, when we developed our first website, in 1997!

Our SEO service should really be called  WTS (Website Traffic Service)

Why WTS?

Most SEO agencies won’t tell you this, but since Google changed the placing of its adverts in 2016, organic traffic has suffered. Google has removed the ads from the right-hand side (because they weren’t being used) and added more ads at the very top of the page. To give an example, Wayfair noted a 25% drop in organic traffic.

Although organic rankings continue to obtain the majority of search engine traffic, it shows us that we need to create a more holistic strategy to gain maximum quality traffic through to your site. We need to fully understand how your customers behave online and what other websites they use, to find content relevant to your products or service.

The importance of SEO since Google’s changes

Well to be quite honest, Google’s continued changes have reduced the importance of SEO, if all you do is concentrate on Google rankings alone. However, if you practice SEO correctly, you would be targeting other relevant websites with high trust value and traffic to gain inbound links. If your SEO agency does this well, you will not only get good Google rankings because of the inbound “link juice”, but great traffic from referral sources (as defined in Google analytics).

What does an SEO Agency do?

This can depend on you and your in-house capabilities, if you have non, then the agency will do everything from technical SEO, content creation, link building and management. However if you would like to create your own content and have an in house web developer with a good understanding of SEO, the we can be used for strategy, analysis and ongoing management.

Every project is different, from the websites you are working on, to your competition and the goals of your website. for instance the strategy for a local retailer would be very different to that of an eCommerce business.

What makes the best SEO Agency?

We like to think when choosing an agency you should be looking for three simple but essential USP’s:

Transparency – Before the project starts, there needs to be a clear understanding of the search terms you would like to be found for, the strategy and complete access to all statistics available. Don’t just rely on the reports provided, have a guided look through all the tools such as Google search console, analytics and the agencies chosen software such as MOZ, Serpstat, SEMRush etc.

Flexibility – Don’t get tied into a fixed term contract with a fixed monthly price, everything can change, whether it’s your business, your competition or Google’s algorithm. There’s no reason for an agency to demand more than 3 months notice of any changes with the agreement. SEO should be a long term partnership, not just a service.

Experience – Because SEO isn’t taught in school or University, everything has to be learnt in the real world. This isn’t helped by the fact Google doesn’t tell anyone how their algorithm actually works. SEO practitioners are left to their own devices to learn from testing again and again and……

Benefits of SEO


  • Increased traffic from Search Engines by increasing your organic rankings for relevant search terms
  • Increased traffic from referral websites, once your we have increased you inbound links
  • Increased Brand Awareness when we publish your content in various popular places
  • Increased trust in your brand, because of the your website being referred to by other sites
  • Increased conversion rate of your website through improved user experience and content
  • More cost effective than Google Adwords long term

What Next?


Find out what our SEO Services offer and our SEO Prices


Watch the video below and get advice from the ‘horse’s mouth’ (Google) about how to commission an SEO Agency


Complete the form for a FREE VIDEO REVIEW at the bottom of this page



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