SEO can sometimes be confusing; full of hearsay, buzzwords, and misinformation.
But really it’s quite simple. Search Engine Optimisation is all about making your website as relevant, useful and user friendly for your customers as possible. If you can do this, Google will rank your site higher than your competition.
Why is ranking high in Google organically so important? It’s the best way to get in front of your ideal customer when they are proactively searching for your product or service and they have an intent to buy. You can see how valuable this is by learning how much it costs to appear at the top of the rankings using Google Adwords. Your budget can be spent very quickly indeed when using Adwords spending £’s for every click and often with little return.
Strategy Plus is one of Birmingham’s most experienced SEO agencies, having established an office in the city in 2003. However, our fascination Google’s algorithm first started when we created our first website in 1997!