Our SEO service should really be called Website Traffic service
Most SEO agencies won’t tell you this, but since Google changed the placing of its adverts in 2016, organic traffic has suffered. Google has removed the ads from the right-hand side (because they weren’t being used) and added more ads at the very top of the page. To give an example, Wayfair noted a 25% drop in organic traffic.
What does this mean for SEO?
Well to be quite honest, it reduces the importance of SEO if all you do is concentrate on Google rankings. However, if you practice SEO correctly, you would be targeting relevant websites with high trust value and traffic to gain inbound links. If your SEO agency does this well, you will not only get good Google rankings, but great traffic from referral sources (as described in Google analytics).
To keep it simple, SEO is all about making your website as relevant, trustworthy and usable for your customers as possible.
Why is SEO so important? This is the most cost-effective way to get in front of your ideal customer while they are proactively searching for your product or service.
Strategy Plus is one of Birmingham’s most experienced SEO agencies, we established an office in the city in 2003. However, we have been keeping an eye on Google algorithm since our first website in 1997!
To give you confidence we know how to improve your SEO, we can offer a free video review before any meeting is arranged.