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How To: Manage Your Social Media Presence on Your Phone

How To: Manage Your Social Media Presence on Your Phone 3

Social media has two billion active users worldwide; 81% of this staggering amount will be accessing their social media profiles using a mobile phone.

Mobile social media is an incredible opportunity for a business to build and improve connections and relationships with clients. As there is an increasing use of mobile devices to access the internet, keep up to date with the news, find entertainment etc. it is important for businesses to adapt!

Google released an algorithm update this April in boosting the rankings of mobile-friendly websites and businesses.

So to help you reach your mobile users, we have listed three helpful tips below to help you manage your social media on mobile!

Constant social presence

If you are a busy business owner and entrepreneur, you’ll understand that sometimes you won’t have the time in the working day to sit and post social media updates. With the benefit of social media management, you will be able to remain connected with your audience without the worry of having to be constantly on top of the management.

Time and resources

Through sharing content, you are building your brand presence and attracting new followers, however, the actual process can be extremely time-consuming and, as previously mentioned, you may not have time for this. Hootsuite offers you the option to schedule posts, thus you are able to use the available resources it offers and plan your time accordingly.

If you download the app, you will be able to compose messages on the go and gain real-time engagement. You will also be able to schedule messages for later on in the day or even the week.

Content marketing

Rather than worrying about what type of content will spark a conversation with your audience, leaving your social media to be managed will allow us to find relevant content for you business and use the appropriate keywords.

This can also be done on the Hootsuite Suggestions App which will allow you to browse a list of suggested content, this can otherwise be customised to source content relevant to your business and your audience based on specific keywords.

Social media marketing is a great way to connect with your audience and build up your customer relationships. Social media management offers you the solution of taking care of your social profiles while you focus on other areas of your business.