Email personalisation has developed and evolved over time as email marketing has done so. Including real-time content that is adaptable depending on the environment or location based factors, alongside knowing which device has been used to view the email on, purchase history, social recommendation and preferences. All of...
With Valentine's Day approaching, the celebration promises to be one of the biggest shopping seasons around the globe. Retailers that are focused on this particular time of the year are having to pick up the pace with online reductions for the preparation of the buying season. The...
[caption id="attachment_712" align="aligncenter" width="851"] Are you using Facebook?[/caption] The social media platform has encountered both good and bad press, however one thing that remains consistent is how it integrates itself in our everyday lives. Facebook has become as routine to our individual lives as sending an email...
As a company, it may be a default to optimise your SEO with specific locations in mind with the belief that their content will be served from the corners of the world. It is a common misconception that SEO is that simple, however, in order to...
The holiday season has passed and it won't be long before online retailers are removing the sale offers, returning to usual business. However, an item that had been purchased with x amount off doesn't mean that there will be a second purchase, and a study has...
Everyone is aware of the Social Media boom, but has this hit all demographics? These are some figures that stood out at the end of 2014; 72% of all internet users are now active on social media A staggering 89% of 18-29 year olds use social media...