As a company, it may be a default to optimise your SEO with specific locations in mind with the belief that their content will be served from the corners of the world. It is a common misconception that SEO is that simple, however, in order to...
The holiday season has passed and it won't be long before online retailers are removing the sale offers, returning to usual business. However, an item that had been purchased with x amount off doesn't mean that there will be a second purchase, and a study has...
Everyone is aware of the Social Media boom, but has this hit all demographics? These are some figures that stood out at the end of 2014; 72% of all internet users are now active on social media A staggering 89% of 18-29 year olds use social media...
Social media marketing is word-of-mouth powered by technology. With a statistic confirming that 75% of online users were likely to share content they like online with friends, co-workers and/or family, and 49% already doing this weekly, it's evident that social media has changed the way...
The 'trending news' section on Facebook's newsfeed that is displayed on the right-hand side is undergoing a revamp that is supposed to make it easier to find information. The revamp is also set to enable users to view different perspectives of the day's most popular stories...
Utilising one of the largest social platforms to help drive sales for this Christmas requires six key steps: What? Initially, a business should consider what is being shared. Which products their consumers want, and what is currently being shared on their social networks. Once a business has identified which...