Social media for small businesses

Social media for small businesses

It’s no secret social media has had a massive impact in business and every aspect of life; it is here to stay!

If you’re looking to increase your social media presence, here are some tips:

Do your homework

Understand who your target audience are and your potential customers, and then figure out which social networking site your target audience use the most as different demographics do tend to favour different sites.

Use social management apps

There are several management apps to use to schedule and organise a variety of social media profiles all in one place; one being HootSuite. HootSuite is good to use as a beginner app, however, they do offer a lot more, and if you want to become a social media expert it would be beneficial to learn all of the ins and outs.

Automate tasks

To save some time there are some tasks which you can automate such as retweeting interesting messages on Twitter, responding to direct messages, posting from all social media networks from one place, and following people back when they follow you.

However, do not rely on this as you will still want to keep your social media profiles personal as well as engaging with your following.

Know your audience

You’ll need to keep up to date with the analytics of your social media: how many new followers you’ve attained, if any followers have unfollowed you, which topics work with your audience, and what they are most interested in.

Make your profile worth following

Interact with your audience! Offer competitions, share images, and ask questions to try and get people involved and make you profiles more fun and personal.

Ask for followers’ input

If you’re making some changes in your business, such as new products or services, ask your audience and let them feel involved in the business’ decisions. For example, Walkers crisps encouraged their audience to pick a new crisp flavour, essentially getting people involved with the brand.

Don’t be afraid to iterate

Not every technique will work the same for every business as all audiences are different, however, be sure to try a range of posts to send out and don’t forget to look at your analytics to see which posts work the best for your audience.

The industry of social media is growing daily and is now an essential part of any company, using the above tips can help you to progress in your social media marketing!

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