Storytelling focuses on increasing your customers' emotional investment in your brand, and perfect way to differentiate you from your competitors. In the process you will inspire your customers to purchase and increase their loyalty long term. Since stories connect people with other people, brands and...
An e-commerce business has many things to take into account when setting up – delivery arrangements, where the stock will be stored, the most cost-effective and least time-consuming way for the company to arrange its items. Drop shipping is effectively taking out the process of...
Twitter is a really brilliant platform to use for interacting. Brands can use it to talk with both customers and journalists as well as Public Figures and Institutions. By the way, their comebacks can be a little – shall we say – ‘full on’. It...
