Articles

16 May How to make your blog content scannable

Posted at 16:09h in Blogging, Strategy Plus by strategy-plus

This is the third (and final!) part in our series about blogging for small businesses. You can read the previous article here... scannable blog writing

Only around 16% of people will read a website word for word. Along with that statistic, the average person will only comprehend 60% of what they read. So how should bloggers write if they want to communicate effectively?

13 May Blogging tips for your company

Posted at 16:22h in Blogging, Strategy Plus by strategy-plus

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This is the second part in our series about blogging for small businesses. You can read the previous article here, or go straight to the third in the series...

Should you have a blog?

It seems that everyone and their mother has a blog these days but there is a vast difference between those that use their blog as a hobby and those that use it for business. When it is used for a company it can help support your search engine optimisation (SEO), make a website more personable, as well as add a hint of personality, adding credibility and giving a source of answers for a potential client.

11 May Benefits of blogging for small businesses

Posted at 16:51h in Blogging, Strategy Plus by strategy-plus

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This is the first part in our series about blogging for small businesses. Continue reading if you're not yet convinced of the importance of blogging for your business, or skip ahead straight to the second article in the series…

Has everyone been telling you that your business needs to be creating great content? Probably. But are you still to be convinced? For the first part of our four-part series on blogging for small businesses, we've put together the 8 benefits of blogging on a regular and consistent basis...

09 May GetSet for Growth Expo 2016

Posted at 10:02h in News, Strategy Plus by strategy-plus

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We're pleased to announce that Daniel Ricardo will be holding a seminar about creating a successful website as part of the GetSet for Growth Expo 2016 on Tuesday 17th May in Birmingham. The Expo is designed to attract like-minded business people who have the want and desire to grow their businesses using the tips, tools and resources available on the day including marketing and access to finance.

25 Apr Local SEO checklist for small businesses

Posted at 12:46h in SEO, Strategy Plus by strategy-plus

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Some small businesses will never compete with the national market leaders. But this doesn't mean that you shouldn't be investing in online marketing. Instead, you should be concentrating on local SEO; ensuring that your business can be found by people in the specific areas that you cover. Assuming that you already have a fully-responsive website that works well across multiple devices, there are a number of tactics you can put in place to improve your online visibility. We've put together this local SEO checklist so you can focus on the most important areas...

21 Apr Online marketing DIY list for SMEs

Posted at 10:00h in Inbound Marketing, Strategy Plus by strategy-plus

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It’s commonplace for small businesses to try their hand at various different roles within a business rather than outsource to costly suppliers. However, there are some areas that remain outsourced because the subject matter makes them nervous; accountancy, IT and maybe even online marketing. Now, there may be areas SMEs will never be able to get stuck in to such as website programming and coding. But a large proportion could - in fact - be done in house. Here are just a few lists of tasks you can carry out in various different departments when marketing your business online...