Originally Search Engine Optimisation (SEO) was all about ranking as high as you could in the top ten blue links on Google. These would appear after the really obvious Ads at the very top, remember those?
Now this is what Google results look like.......
It's a whole different ball game. The competition, and also the opportunities, have increased significantly. You haven't just got 10 organic spots to appear in, you have images/videos, snippets (people also asked section), maps etc.
But have you wondered why this is beneficial to your business? With all the competition out there, is it possible to succeed?
Below, we have listed five reasons why we think SEO is beneficial and essential for ALL good Digital Marketing Strategies.