Business Tag

Congrats! You have a website, you may have had it for some time and yet you're still not sure if it's working as well as it could. You might even know that that there's thousands of visits but very little leads. Or maybe you used to get leads but have slowly decreased over time. I know there may be a thousand reasons as to why your website is performing the way it is. This article is to give you three tools to help you understand if there is an issue, what is the issue and even if your website isn't converting visitors into leads and how to chase after them even after they left your site.

Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

Google star ratings are a visual incentive to click! When you see star ratings underneath a webpage as opposed to another you’re more likely to trust that website more. This is because people trust other people and are more likely to want a product or service that has been tested before and has positive reviews over another that has no proof of usage. So the question remains: how do we get those stars?

It would seem like fairly obvious advice to get a few specific quotes when investing significant funds. Most people do when looking for a new provider. However, this isn't always the case when businesses place an order through an existing provider. This was highlighted when I was told by a client that they   £10k to make their eCommerce website mobile responsive. If they had just double checked with other web developers in the area they would have found that this quote was much more than what they should have paid.

Rankings fallen since penguin 4.0
Now that you have learned what the Google Penguin 4.0 update is, what does this mean for your business? Will it affect your Google ranking?
In short, yes it will. But only for those websites that acquire links unnaturally. These are links that are created with the sole intention of increasing your site’s rankings in Google. These are links from random directories, websites with no relevance to yours and especially foreign sites with no relevance.