SEO Tag

You may be thinking....I haven't got time to create new blogs, so why would I spend time updating old ones? Well, you may be surprised when looking at your website's analytics to find many of your old blogs to be generating most of your traffic. I mention this because we noticed that the 2nd most popular page on our website was a blog from 3 years ago, which was discussing drop shipping tips for eCommerce businesses. If the blog is doing so well, why would you think about changing it?

The time has come for a new website to be launched and you are excited for the world to see your amazing re-brand. You put a lot of thought into your re-brand and pitched your messages, colours and imagery perfectly, however, have you thought about SEO? Make sure when launching a new website you don’t throw all your hard work away by forgetting about your hard earned Google rankings! So make sure you have a look at our five steps checklist to be fully prepared for your new website launch:

You have read endless articles about the importance of SEO and you are ready to do whatever it takes to optimise your search engine? GREAT!!! Now: where do you start? Before any major change, it is important to have a set of tools at your disposal. SEO is no different. There is a wide variety of free tools at your disposal that you can use, here are some of our favourite ones:

Google star ratings are a visual incentive to click! When you see star ratings underneath a webpage as opposed to another you’re more likely to trust that website more. This is because people trust other people and are more likely to want a product or service that has been tested before and has positive reviews over another that has no proof of usage. So the question remains: how do we get those stars?

How time flies! Sometimes it's only birthdays when you look back and reminisce. As it's 20 years since we started building websites, I thought it would be good to do just that with the help of WayBack Machine. My Dad created Strategy Plus helping big businesses venture in to new markets back in the 90's. Businesses like Knight Frank needed websites in foreign languages for new offices in places such as Prague. My Dad went on the hunt to find somebody called a web developer. This is how Cristian joined the business and started to build websites in 1997!

2001

This was arguably the biggest year for Strategy Plus as I gradated from University and joined the family business! Take a look at the first SP homepage I could find dated back to 2001. Unlike today's websites, this homepage had a couple of flash files with moving images. This was all pretty advanced back then and I still like the simplicity of it. Strategy Plus Homepage Web Design 2001