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13 Mar WhatsApp Status: What’s Going On?
You may or may not have realised but there is a brand new feature on your WhatsApp Messenger. There is now a new status tab, similar to SnapChat and Instagram Stories. It allows you to update your status with a picture, GIF or short video to your contacts. This can also be customised with emojis and annotations and with a limitation of being up for only 24 hours, again all similar to Snapchat and Instagram Stories.
31 Jan The Do’s and Don’ts of Facebook Advertising
As mentioned in our previous post, there are benefits and drawbacks of using paid and organic advertising. One of the platforms that is used extensively for advertising is Facebook. So we decided to delve a little deeper to see what you should and shouldn't be doing when using Facebook advertising.
05 Jan eCommerce stats from 2016 | Infographic
Time to time you may start to scratch your head and wonder if you are doing as well as you think you are. You think your website couldn't perform any better and you are squeezing as many sales as you can out of the current...
09 Sep Facebook, Twitter, Snapchat or LinkedIn: Which one should you use?
Social networks are a way of life for many of us. It is no longer a case of should I use social media but with so many different platforms to choose from, which one should you use? Well, they all differ and can be used in many different ways. Below we have outlined the many uses of each one, in order to inform your decision on which one, or maybe all, to use.
27 Nov The importance of social media for small businesses
How does social media differ for small businesses?
Social media is a great tool for small businesses and - relatively speaking - the cost of entry is low. According to the social media marketing industry report, 92% of small business agree that social media is a crucial part to their marketing. More than 50% of small businesses agree that social media increases sales.
However, small businesses fail when trying to compete with bigger companies. Bigger companies have what seems like unlimited content while small businesses do not have the funds or time to reach the same level. Rather than competing with the big boys, however, small companies can grow by concentrating on creating loyalty, brand awareness and increasing the traffic to their website.
19 Jun How to improve your organic reach on Facebook
Are you looking for more effective ways to reach your Facebook audience? Or have you seen a decrease in your total organic reach? To see your organic traffic on Facebook you go in to page insights and then click on to the post tab, this will...
30 Apr Facebook introduces video chat
On Monday, Facebook announced the new Android and iOS update for its popular app, Messenger that allows video chat to other users. The app now features a video camera icon on the top right-hand of the screen in a chat. Provided both you and your contact have...
23 Feb Smarter Facebook ads
Facebook has recently announced a set of tools, Product Ads, that allows a more effective method for businesses to reach the social network's 1.4 billion users. Product Ads is beneficial for businesses that promote their product catalogues on Facebook as they can now manually create ad...
02 Feb Facebook’s monthly statistics
[caption id="attachment_712" align="aligncenter" width="851"] Are you using Facebook?[/caption] The social media platform has encountered both good and bad press, however one thing that remains consistent is how it integrates itself in our everyday lives. Facebook has become as routine to our individual lives as sending an email...