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Back in 2012, Facebook paid $1 billion for Instagram and it's 50 million users. However, it certainly didn't pay for its bank balance which showed a loss of $2.7m that year. Facebook is by far the most successful Social Media platform financially with a tripling of its first quarter profits back in 2016 to $1.51 billion. Yet Twitter is still to make a profit. The reason for this is Facebook's launch of business pages, a way or luring businesses into creating special pages with greater functionality and insights. However by doing this, they can then affect the organic reach of their posts by changing the algorithm specifically for them. As a result, business posts are far less likely to be seen by their own fans/followers without paying to have the posts boosted. So, what does this mean for businesses on Instagram as Facebook looks to make money from it? No prizes for guessing......the launch of Instagram Business Profiles in the middle of 2016, that's what.

Google star ratings are a visual incentive to click! When you see star ratings underneath a webpage as opposed to another you’re more likely to trust that website more. This is because people trust other people and are more likely to want a product or service that has been tested before and has positive reviews over another that has no proof of usage. So the question remains: how do we get those stars?

You may or may not have realised but there is a brand new feature on your WhatsApp Messenger. There is now a new status tab, similar to SnapChat and Instagram Stories. It allows you to update your status with a picture, GIF or short video to your contacts. This can also be customised with emojis and annotations and with a limitation of being up for only 24 hours, again all similar to Snapchat and Instagram Stories.

How time flies! Sometimes it's only birthdays when you look back and reminisce. As it's 20 years since we started building websites, I thought it would be good to do just that with the help of WayBack Machine. My Dad created Strategy Plus helping big businesses venture in to new markets back in the 90's. Businesses like Knight Frank needed websites in foreign languages for new offices in places such as Prague. My Dad went on the hunt to find somebody called a web developer. This is how Cristian joined the business and started to build websites in 1997!

2001

This was arguably the biggest year for Strategy Plus as I gradated from University and joined the family business! Take a look at the first SP homepage I could find dated back to 2001. Unlike today's websites, this homepage had a couple of flash files with moving images. This was all pretty advanced back then and I still like the simplicity of it. Strategy Plus Homepage Web Design 2001