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16 Mar How can you get star ratings for organic searches?
Google star ratings are a visual incentive to click! When you see star ratings underneath a webpage as opposed to another you’re more likely to trust that website more. This is because people trust other people and are more likely to want a product or service that has been tested before and has positive reviews over another that has no proof of usage. So the question remains: how do we get those stars?
13 Mar WhatsApp Status: What’s Going On?
You may or may not have realised but there is a brand new feature on your WhatsApp Messenger. There is now a new status tab, similar to SnapChat and Instagram Stories. It allows you to update your status with a picture, GIF or short video to your contacts. This can also be customised with emojis and annotations and with a limitation of being up for only 24 hours, again all similar to Snapchat and Instagram Stories.
01 Mar How Has the Internet Changed People’s Buying Behaviour?
The internet arguably has changed our behaviour as consumers, gone are the days people see a car ad and go down to the dealership. The internet is now the next stop before any contact is made.
01 Mar How have websites evolved?
It's not until you look back at the history of a website that you realise just how much it has evolved. Hindsight is a beautiful thing! With that being said it's time to delve back in time to see how 5 of the most popular websites have changed over time.24 Feb 20 Year History in 5 Homepages
How time flies! Sometimes it's only birthdays when you look back and reminisce. As it's 20 years since we started building websites, I thought it would be good to do just that with the help of WayBack Machine. My Dad created Strategy Plus helping big businesses venture in to new markets back in the 90's. Businesses like Knight Frank needed websites in foreign languages for new offices in places such as Prague. My Dad went on the hunt to find somebody called a web developer. This is how Cristian joined the business and started to build websites in 1997!2001
This was arguably the biggest year for Strategy Plus as I gradated from University and joined the family business! Take a look at the first SP homepage I could find dated back to 2001. Unlike today's websites, this homepage had a couple of flash files with moving images. This was all pretty advanced back then and I still like the simplicity of it.